Marketing, Media & Customer Support Specialist

XL Specialized Trailers, located in Manchester, IA, is seeking a versatile Marketing, Media & Customer Support Specialist to operate onsite. This dual-role position blends hands-on content creation with frontline customer service, tying together marketing campaigns, media production, CRM management, and field sales support to deliver a cohesive brand experience.

Responsibilities

• Capture and edit high-quality photography and video content, including drone footage, with FAA certification required or a willingness to obtain.
• Grow and manage the company’s social media presence through engaging, on-brand content.
• Write, edit, and design materials for advertising, newsletters, blogs, product literature, and other collateral.
• Create and refine product manuals, specifications, and customer communications.
• Develop compelling graphic design for digital and print campaigns.
• Coordinate trade shows, customer events, and industry conferences, handling planning, logistics, and on-site support.
• Develop and execute advertising strategies across digital, print, and online platforms, including search and social media advertising management.
• Manage website updates, SEO/SEM efforts, and monitor digital campaign performance.
• Support branding initiatives and ensure consistency across all channels.
• Deliver excellent customer service by handling service inquiries, processing quotes, pricing, and order entry, and coordinating parts and warranty support.
• Collaborate with the sales team to nurture customer relationships and conduct follow-ups.
• Serve as a key liaison between customers and internal departments, including inside sales and customer service, to ensure timely communication.
• Oversee CRM management and coordinate marketing initiatives such as product photos, social media content, and field sales calls.

Requirements

• A bachelor’s degree in Marketing, Communications, or a related field is required.
• Strong photography, videography, and editing skills; drone experience is a plus.
• Excellent writing and communication abilities, including technical writing.
• Proficiency with graphic design tools (Adobe Creative Suite or similar).
• Experience creating product literature, catalogs, and other marketing collateral.
• Knowledge of website management, SEO/SEM best practices, and Google Ads.
• Experience with social media platforms and digital marketing tools.
• Event planning and coordination experience.
• Customer service and/or inside sales experience preferred.
• Highly organized, adaptable, and able to manage multiple projects.

Technologies

• Adobe Creative Suite
• Google Ads
• SEO/SEM
• Drone photography

Physical Demands

• Extended periods of sitting.
• Ability to routinely lift 20 lbs and occasionally up to 50 lbs.

Work Environment

• Work is performed both indoors and outdoors.
• Occasional travel may be required.

Skills & Attributes

• Creative eye with strong attention to detail.
• Strong interpersonal skills and a customer-first mindset.
• Ability to work independently as well as part of a team.
• Capacity to balance marketing creativity with responsive customer service.

Job Overview

As a valued member of the XL Specialized Trailers team, the Marketing, Media & Customer Support Specialist plays a key role in delivering an exceptional customer experience while supporting sales, marketing, and internal operations. The role handles trailer and service quotes, pricing and estimating, order entry, parts support, warranty coordination, CRM management, and coordinates marketing initiatives such as product photos, social media content, and field sales calls. The ideal candidate is organized, responsive, and eager to contribute to continuous improvement efforts. This dual-role position combines marketing, media, and customer support functions, requiring hands-on content creation and direct customer engagement. Success depends on ownership, self-motivation, and the ability to balance priorities across marketing and customer-facing responsibilities.