Marketing & Product Specialist

This full-time, on-site Marketing and Content Specialist role in Strafford, MO supports three brands and collaborates with the sales team to promote inventory and maintain a strong online presence. The position offers a competitive hourly rate of $16–$20, a bi-weekly pay schedule, advancement opportunities, and a comprehensive benefits package, with medical, dental, vision, life and additional coverage available after 90 days of employment.

Benefits

• Full-time employment
• Bi-weekly pay schedule
• Competitive pay with opportunity for growth
• 10 days PTO in your first year
• Paid holidays
• Medical, Dental, Vision, and Supplemental insurance (Life, Cancer, Accident, and more) available after 90 days of employment
• Advancement opportunities
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Paid time off
• Paid parental leave

Responsibilities

• Capture high quality photography of equipment and vehicles and develop marketing visuals and copy for listings and social posts
• Design promotional graphics, craft social media posts, and produce advertising materials
• Prepare equipment for the monthly LEC auctions and market it to drive interest
• Partner with the marketing team to plan, launch, and optimize campaigns on Google Ads and Meta platforms (Facebook and Instagram)
• Generate and monitor marketing leads, and provide marketing support to the sales team including lead follow-up
• Track ad performance and refine campaigns to maximize lead generation and sales outcomes
• Publish Larson Equipment inventory on Facebook Marketplace to serve as a lead channel for sales
• Produce and maintain product listings across all three brands
• Maintain listings across company websites, MachineryTrader, Equipment Trader, ProxiBid, auction platforms, and other marketplaces
• Support the Director of Marketing with current inventory listings, price changes, and product details
• Schedule weekly posts for each brand featuring inventory highlights, promotions, and content
• Assist with website updates, email campaigns, and promotional initiatives
• Ensure consistent branding and online presence across all three brands
• Monitor market trends and uncover new marketing opportunities and platforms
• Provide cross-department support as required

Requirements

• Bachelor's degree
• Excellent communication skills and ability to collaborate with sales teams
• Self-driven and capable of working independently
• Highly organized with strong multitasking abilities
• Proficient computer skills, including Microsoft 365

Technologies

• Google Ads
• Meta (Facebook & Instagram) Ads
• Facebook Marketplace
• Microsoft 365

Work Location

On-site in Strafford, MO

How to Apply

Apply via Indeed. For direct questions, contact Yan Zheng at [email protected].

Employing entity: Larson Equipment Company. This role also supports VL Classics and LEC Auctions (a DBA of Larson Equipment Company).

Pay: $16.00 - $20.00 per hour

People with a criminal record are encouraged to apply

Application Questions

1. This role requires availability Monday–Friday (approximately 8:00 AM - 5:00 PM) plus 1–2 Saturdays per month for auction support. Are you able to meet this schedule?
2. This position pays $16.00–$20.00/hour depending on experience. Does this align with your expectations?
3. Do you have a Bachelor's degree, or equivalent professional experience you'd like us to consider?
4. In 2-3 sentences, tell us why you're interested in a marketing career and what draws you to this role specifically.
5. Think of a brand, business, or social media account (big or small) that you think does marketing really well. What do they do that works, and what's one thing you'd try if you were running their marketing?
6. This position requires you to be on-site in Strafford, MO. Are you able to reliably commute to this location?