Retail Marketing Specialist

TargetPath, LLC is seeking a Retail Marketing Specialist to support client brands with demand generation, sell-through, and channel initiatives from Wilsonville, OR (onsite).

Responsibilities

• Develop and maintain selling tools
• Audit product marketing sheets for accuracy
• Communicate launches effectively across channels
• Support the execution of detailed merchandising plans with partners to maximize brand exposure
• Assist in developing in store point-of-purchase displays
• Aid in sourcing POP materials, including suppliers, end products, and scheduling
• Create campaigns for reseller partners with clear, measurable calls to action
• Create and manage marketing materials and assets
• Provide sales resources such as custom presentations, collateral, launches, and product assets
• Prepare materials used for retail store displays
• Distribute and communicate materials to channel partners
• Develop internal trackers for channel activities by channel or partner
• Maintain partner and brand collateral for internal teams and channel partners
• Manage SWAG orders within creative briefs and budget parameters
• Provide pre-event support for shows and events, including event orders, literature, SWAG, partner seeding kits, and logistics
• Support online marketing projects, including email campaigns, product launches, keyword-based search advertising, and partner social media efforts
• Build asset toolkits for partners to use on their own web pages
• Oversee sheet management for partner item setup
• Assist in product listing optimization of partner detail pages
• Provide social strategy recommendations for client brands
• Develop social calendars aligned with events and launches to drive engagement
• Create social posts and manage responses

Requirements

• Bachelor’s Degree in Marketing, Communications, or equivalent required
• Minimum of two years of experience in a Marketing Specialist role or five+ years in a Coordinator role, with experience in channel/retail, brand, or MarCom; preferably with a lifestyle or CE brand
• High-energy, eager to learn and take on new tasks
• Well-organized, detail-oriented, and able to manage multiple priorities
• Experience working with external parties (vendors, resellers, end users) to manage and maintain strong relationships
• Excellent written communications skills from drafting to editing
• Proficiency with Microsoft Office (Excel, Word, Outlook, PowerPoint) on Windows
• Experience with Google Analytics, Facebook Business Manager, and other advertising platforms is highly desirable
• Working knowledge of Adobe Photoshop, Illustrator, InDesign, and Final Cut is highly desirable
• Digital experience a plus, including social media, email, and marketing automation
• Retail or Sales Floor experience in CE, Fashion, or Consumer Goods is a plus

Technologies

• Google Analytics
• Facebook Business Manager
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Final Cut Pro
• Microsoft Excel
• Microsoft Word
• Microsoft Outlook
• Microsoft PowerPoint
• Marketing automation

Benefits

• 401(k)
• 401(k) 3% Match
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Location

Wilsonville, OR, onsite

Compensation

Competitive salary plus a full benefits package including medical, vision, dental, short- and long-term disability, life insurance, accident insurance, FSA, 401(k) with a 3% match, PTO and paid holidays.