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Lacquer Nails & Spa

Marketing Manager & Social Media Specialist

Lacquer Nails & Spa
Fayetteville, AR $15 - $20/hr Full time Posted 2d ago
Manager Marketing Brand Management Campaign Management Channel Management Content Marketing Digital Marketing Marketing Analytics Marketing Materials Paid Advertising Program Management Project Management Reporting and Analytics Social Media Social Media Management
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Job Description

The Marketing Manager & Social Media Specialist role at Lacquer Nails & Spa supports multiple businesses across Northwest Arkansas through hands-on social media management, content production, and local marketing efforts. This is an onsite position based in Fayetteville, AR, focused on strengthening brand awareness and improving local online visibility.

Role Overview

You will oversee day-to-day marketing and social media activities for several locations. The position combines content creation, campaign planning, community relationship building, and performance tracking to drive customer engagement, leads, and measurable campaign outcomes.

Key Responsibilities

  • Manage Instagram, Facebook, TikTok, Google Business, and other relevant social platforms.
  • Develop and maintain a monthly marketing and content calendar.
  • Capture high-quality photos and videos for ongoing brand needs and location updates.
  • Create Reels, short-form videos, Stories, and promotional content.
  • Write captions and marketing copy that sound natural and align with each brand.
  • Plan promotions, seasonal campaigns, events, and new service launches.
  • Manage and grow the social media presence across the businesses.
  • Respond to comments and engage with followers.
  • Build relationships with local influencers, businesses, organizations, and community groups.
  • Coordinate influencer collaborations and local partnerships.
  • Support growth of Google reviews to strengthen local online presence.
  • Assist with Facebook/Instagram advertising and Google advertising campaigns.
  • Track marketing performance, customer engagement, leads, and campaign results.
  • Visit business locations regularly to collect fresh content.
  • Work closely with ownership and management on marketing ideas and business growth.

Required Qualifications

  • Experience in marketing, social media, content creation, or a related field.
  • Strong understanding of Instagram, TikTok, and Facebook and current social media trends.
  • Comfortable taking professional-looking photos and videos.
  • Strong video editing and content creation skills.
  • Creative approach with a good eye for branding and design.
  • Strong communication and organizational skills.
  • Comfortable networking and representing the businesses in the community.
  • Ability to work independently and take initiative.
  • Reliable, professional, and results-driven work style.
  • Experience in beauty, hospitality, restaurants, lifestyle, or local businesses is a plus.

Tools and Platforms

  • Instagram, Facebook, TikTok
  • Google Business
  • Reels, Stories
  • Facebook/Instagram advertising
  • Google advertising

Compensation

USD 15 - 20 per hour

Location: Fayetteville, AR (onsite)

Benefits

  • Employee assistance program
  • Employee discount
  • Life insurance
  • Paid time off
  • Relocation assistance

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