Hoover Met Complex is seeking a Marketing Manager to lead revenue-driven initiatives on-site in Hoover, Alabama. This role focuses on building structured marketing systems, demand generation, customer acquisition, and on-site conversion to grow programs, participation, and memberships within a collaborative, championship-level team dedicated to community enrichment and personal growth.

Responsibilities

Develop and implement marketing strategies that directly influence program registrations, bookings, and memberships
Create seasonal demand plans aligned with camps, leagues, and events in the programming calendar
Own campaign performance and refine strategies based on revenue outcomes
Manage email marketing programs
Oversee paid media campaigns across Meta and Google platforms
Direct social media and content marketing campaigns
Coordinate content production including ad copy, blog posts, and promotional assets
Enhance in-venue conversion through front desk alignment and scripting
Improve in-venue conversion through QR codes and signage
Empower staff and optimize communication to boost on-site conversions
Ensure every program has a clear path from awareness to registration
Track and report key KPIs: registrations, revenue, cost per acquisition, and database growth
Provide actionable insights and optimization recommendations
Manage the marketing budget in partnership with the General Manager
Coordinate with vendors across print, digital, signage, and web
Support sponsorship activation and fulfillment

Requirements

Three to five years of experience in marketing or a related field
Strong understanding of business fundamentals, including budgeting, planning, and KPI tracking
Excellent communication and organizational skills
Ability to manage multiple projects and execute with speed and accuracy
Proficiency in Microsoft Office and core marketing tools

Technologies

HubSpot
Constant Contact
Mailchimp
Canva
Adobe Creative Suite
Microsoft Office
Meta
Google Ads

Location

Hoover, AL

Department

MARKETING

Reports To

GENERAL MANAGER

Status

FULL-TIME (EXEMPT)

About the Company

The Hoover Met Complex is a premier sports, recreation, and entertainment destination focused on improving the health and economic vitality of Hoover, AL. You will join a championship level team dedicated to fun, fulfillment, and service, built to enrich the community as well as your career and personal growth. The facility is managed by Sports Facilities Management, LLC, part of The Sports Facilities Companies. SFC is recognized as a leading resource for managing and developing sports, recreation, wellness, and events facilities, with a collaborative and supportive culture that fosters career growth. SFC has earned national recognition as a Top Workplace and emphasizes entrepreneurship, teamwork, accountability, excellence, and service as it continues to grow.

Position Summary

The Venue Marketing Manager will lead marketing efforts for Hoover Met Complex, charged with driving revenue through structured marketing systems, demand generation, customer acquisition, and on-site conversion. Marketing is viewed as a core business function responsible for filling programs, driving participation, and cultivating repeat customers.

Additional Notes

Occasional travel for training or regional support may be required.

Marketing Manager

Job Description