Marketing Manager

Salary: USD 60,000 - 75,000 per year

Responsibilities

• Plan and implement cohesive marketing programs to promote applicant tracking system products, services, and solutions.
• Partner with product and sales teams to ensure marketing activities align with strategic goals.
• Perform market research to uncover trends, define target segments, and monitor competitors.
• Direct the production of marketing collateral, including brochures, case studies, white papers, and slide decks.
• Oversee digital channels such as search engine optimization, paid search, email marketing, and social media outreach.
• Plan and coordinate events like webinars, trade shows, and customer appreciation initiatives.
• Track campaign performance with key metrics and provide data-driven optimization recommendations.
• Drive brand consistency across channels and materials.
• Monitor hiring trends and emerging technologies to inform marketing strategies.
• Deliver IntelliHire product demonstrations to prospects and customers.
• Produce short videos and webinars to support marketing campaigns.

Requirements

• Associate's degree in marketing, business, or a related field.
• 2 to 5 years of marketing experience.
• Solid understanding of applicant tracking system products, services, and industry trends.
• Proficiency with digital marketing tools such as Google Analytics, HubSpot, and SEMrush.
• Excellent written and verbal communication skills.
• Proven ability to manage projects and lead cross-functional teams.
• Creative thinker with strong analytical and problem solving abilities.
• Experience with budget management and ROI tracking.
• Graphic design skills using the Adobe Creative Suite.
• Experience with CRM platforms and email marketing.

Technologies

• Google Analytics
• HubSpot
• SEMrush
• Adobe Suite

Benefits

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.
• The chance to make a significant impact in a growing organization.
• Dental Insurance
• Health Savings Account
• Life Insurance
• Medical Insurance
• Paid Time Off
• Retirement Savings and Planning
• Vision Insurance

What We Offer

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.
• The chance to make a significant impact in a growing organization.