Marketing Coordinator

Custom Home Care offers a collaborative, community-focused environment with a clear mission to support families and senior clients. This onsite, full-time Marketing Coordinator role in Chicago provides the chance to shape lead management, marketing support, events, online presence, and community outreach to boost brand awareness and referrals. The position requires a bachelor’s degree in Marketing or a related field and at least two years of marketing or sales experience. A comprehensive benefits package supports your well-being and work-life balance.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Position details

Location: Chicago, IL (onsite). Employment type: Full-time. Salary: $60,000 - $65,000 per year. Education: Bachelor's degree in Marketing or related field. Experience: 2+ years in marketing or sales.

Responsibilities

• Manage inquiries from prospective clients and families by phone; maintain up-to-date lead and inquiry databases, track follow-ups, and ensure timely communication throughout the engagement.
• Create and send monthly and quarterly email campaigns via Constant Contact for referral partners, prospects, families, and employees; keep contact lists current to support outreach efforts.
• Provide marketing and administrative support by developing collateral for campaigns, events, and recognition initiatives; assist with multi-channel marketing programs across advertising, direct mail, digital marketing, and events.
• Collaborate with the Graphic Designer to develop and refresh marketing materials; basic design skills are required, with Canva experience preferred.
• Liaise with community partners by phone and email to plan and confirm details for special events and educational programs.
• Lead the planning and execution of off-site events and educational programs in partnership with community organizations, covering logistics, materials, refreshments, setup, and teardown.
• Plan and coordinate annual signature events such as Ice Cream Socials, National Caregivers Day, and Nurses Week celebrations with multiple community partners.
• Prepare and maintain sales, marketing, and event reports, tracking outcomes and participation.
• Represent the organization at networking events, health fairs, and external community engagement opportunities to increase visibility and relationships.
• Develop and maintain relationships with key referral sources and community partners to generate new business opportunities and strengthen community presence.
• Develop, organize, and maintain engaging content for the agency's social media and other digital marketing channels.

Requirements

• Bachelor's degree in Marketing or related field
• 2+ years of experience in marketing or sales
• Strong verbal and written communication skills
• Experience working in the senior living industry
• Solid understanding of core marketing principles
• Proficiency in SEO and social media marketing strategies
• Proficiency with Constant Contact and Canva; WellSky or other healthcare CRM experience preferred
• Knowledge of content marketing, community outreach, referral marketing, B2B relationship marketing, email marketing, and marketing automation
• Experience in performance marketing and e-commerce platforms
• Proficient with Google Workspace (Gmail, Docs, Sheets, Slides, Calendar, Drive)
• Available to work some weekends and be on call as needed
• Ability to travel locally using own vehicle; valid driver’s license and auto insurance required

Technologies

• Constant Contact
• Canva
• Google Workspace
• WellSky