Marketing Coordinator

Onsite Marketing Coordinator for Chartwells HE's campus dining program at Bemidji State University, responsible for leading the development and execution of marketing, promotions, engagement, and communications initiatives to drive meal plan participation, retail sales, catering revenue, and student involvement. This role reports to the Director of Dining Services and collaborates with district and regional marketing directors to maintain brand consistency.

Responsibilities

• Develop and execute an annual campus marketing plan aligned with dining and revenue goals.
• Partner with the Director of Dining Services to align marketing strategies with operational priorities and financial targets.
• Collaborate with District and Regional Marketing Directors to ensure brand consistency and strategic alignment.
• Analyze sales trends, consumer insights, market conditions, and competitor activity to inform strategy.
• Measure and report on return on investment, key performance metrics, and campaign effectiveness.
• Establish and maintain merchandising standards across all dining locations.
• Present marketing plans, campaign results, and strategic updates to campus leadership and stakeholders.
• Lead meal plan marketing efforts, including orientation presence, tabling, promotional materials, and awareness campaigns.
• Track and analyze voluntary meal plan revenue and implement targeted strategies to increase participation.
• Develop and execute retail sales drivers such as limited-time offers, new product launches, beverage and snack calendars, and traffic-focused promotions.
• Collaborate with operations and culinary teams to identify revenue-generating opportunities.
• Monitor and report on sales performance and implement data-driven improvements.
• Build and maintain partnerships with campus departments, student organizations, athletics, housing, and administrative teams.
• Plan and execute dining promotions, pop-ups, national brand activations, and vendor events.
• Support residential life programming and major campus events.
• Measure and evaluate student engagement initiatives to strengthen dining participation and community connection.
• Serve as a brand ambassador, promoting dining services to students, faculty, and staff.
• Lead storytelling and communications strategy for campus dining.
• Manage and execute social media strategy to grow followers, increase engagement, and drive traffic.
• Maintain and update the dining website with timely, relevant content.
• Develop newsletters, press releases, digital signage content, reports, and promotional collateral.
• Ensure a consistent, compelling brand voice across all platforms and touchpoints.
• Coordinate guest feedback and customer research programs, analyze results, and implement service improvements.
• Collaborate cross-functionally with operations, culinary, retail, merchandising, and client relations teams.
• Support training and engagement initiatives for associates related to promotions and campaigns.
• Provide guidance to student interns, ambassadors, or engagement teams when applicable.
• Support occasional evening, late night, or weekend event coverage as needed.
• Assist with regional or satellite campus marketing initiatives as required.

Requirements

• Bachelor’s degree in Marketing, Communications, Hospitality, Business, or a related field, or equivalent professional experience.
• Minimum of 1 year of marketing experience; 1–2 years preferred, especially in B2C environments; higher education experience is a plus.
• Proven ability to develop and execute marketing campaigns independently.
• Strong understanding of Gen Z marketing trends and digital engagement strategies.
• Ability to analyze data and translate insights into actionable strategies.
• Excellent organizational, time management, verbal, and written communication skills.
• Confidence presenting to large groups and campus stakeholders.
• Proficiency with Microsoft Office Suite (PowerPoint, Word, Excel).
• Experience with social media platforms and analytics tools.
• Graphic design experience using Adobe Creative Suite and/or Canva to create digital and print materials.
• Ability to work independently, prioritize effectively, and meet deadlines in a fast paced environment.

Technologies

• Adobe Creative Suite
• Canva
• Microsoft Office Suite (PowerPoint, Word, Excel)

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Vision insurance

Job Details

Job Type: Full-time

Compensation

Salary: $25.00 per hour

Location

Location: Onsite in Bemidji, Minnesota