Marketing Consultant Broadcast Radio
Marketing
Brand Management
Business Development
Campaign Management
Channel Management
Communications
Content Marketing
Cross-Functional
Design
Design Tools
Digital Marketing
Lead Generation
Marketing Analytics
Marketing Automation
Marketing Collateral
Marketing Materials
Media Planning
Paid Advertising
Program Management
Project Management
Radio Advertising
Reporting and Analytics
Sales Support
Social Media
Job Description
Four Corners Broadcasting, LLC is seeking a Marketing Consultant focused on broadcast radio to design multichannel campaigns that grow audiences and boost advertising revenue from a Durango, Colorado onsite office. This role blends traditional radio insight with digital strategy to strengthen the brand across on-air, online, and social channels.
Job Summary
We are seeking a dynamic Marketing Consultant specializing in Broadcast Radio to elevate brand presence and drive strategic growth through targeted marketing initiatives. The role involves developing and executing comprehensive marketing strategies tailored to the broadcast radio industry, using multichannel techniques to maximize audience engagement and advertising revenue. Your expertise in both digital and traditional marketing channels will support these efforts.
Responsibilities
- Design and run integrated marketing campaigns across broadcast radio, including digital, social, print, and on-air advertising.
- Develop content marketing strategies to boost listener engagement, covering ad copy, social media posts, and promotional materials.
- Oversee social media advertising campaigns on platforms such as Facebook Advertising and other digital channels to expand reach and interaction.
- Use web analytics tools like Google Analytics to monitor performance, optimize tactics, and inform data driven decisions.
- Coordinate with sales teams to craft compelling advertising proposals and support demand generation to attract new clients.
- Implement marketing automation tools to streamline campaigns, email marketing, and lead nurturing processes.
- Manage content creation with Adobe Creative Suite to produce consistent visual assets across channels while juggling multiple projects to meet deadlines.
- Conduct market research to identify trends in B2B marketing, digital marketing, performance marketing, and e-commerce opportunities relevant to broadcast radio.
- Collaborate with product management to align marketing with business objectives and oversee budgets for maximum return on investment.
- Lead or manage marketing, advertising, or public relations teams to ensure cohesive messaging and campaign execution.
Requirements
- Proven experience in multichannel marketing, including digital, social media, and print advertising.
- Strong knowledge of SEO, content writing, copywriting, and content marketing best practices.
- Expertise in managing social media advertising campaigns on platforms such as Facebook Advertising and Google AdWords.
- Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating engaging visual content.
- Familiarity with implementing and managing marketing automation tools such as HubSpot or Marketo.
- Skilled in web analytics reporting using Google Analytics or similar tools for performance measurement.
- Experience in demand generation strategies aimed at increasing lead conversion rates within B2B markets.
- Knowledge of HTML, WordPress website management, and basic web development principles for content updates and landing pages.
- Strong research abilities and data driven decision making for optimizing campaigns.
- Excellent communication skills for effective copywriting and content creation for diverse audiences.
- Ability to manage multiple projects efficiently while maintaining attention to detail within budget constraints.
Technologies
- Google Analytics
- Facebook Advertising
- Google AdWords
- Photoshop
- Illustrator
- InDesign
- HubSpot
- Marketo
- HTML
- WordPress
Benefits
- Paid time off
Compensation
USD 36,000 - 42,000 per year
Location
Onsite in Durango, CO
How to apply
Please send resume to [email protected]
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