Marketing Campaign and Audience Coordinator

Great Valley Publishing Co., Inc is seeking a structured and proactive Marketing Campaign & Audience Coordinator to coordinate marketing efforts across its healthcare media and education, events, and publishing businesses. This role focuses on building and deploying email campaigns, producing marketing assets, supporting audience growth, and monitoring results to improve performance.

Key Responsibilities

• Execute integrated marketing campaigns that support publications, newsletters, webinars, conferences, continuing education programs, subscriptions, and sponsor initiatives.
• Build, schedule, and deploy email marketing campaigns.
• Create marketing assets including email graphics, digital ads, social media content, promotional banners, and presentation materials.
• Support audience growth and engagement, including event registrations and subscription initiatives.
• Assist with social media publishing and promotional activities.
• Track campaign performance and provide recommendations for improvement.
• Use AI-powered tools to enhance content creation and campaign execution.

Required Qualifications

• 1 to 3 years of experience in marketing, communications, audience development, publishing, events, or a related field.
• Experience creating and deploying email marketing campaigns.
• Familiarity with platforms such as Mailchimp, Constant Contact, HubSpot, or similar tools.
• Strong organizational and project management skills.
• Ability to create effective marketing content and digital assets.
• Experience using AI tools within marketing workflows is a plus.

Technologies

• Mailchimp
• Constant Contact
• HubSpot

Preferred Experience

• Experience in healthcare media, publishing, continuing education, events, or B2B marketing.
• Experience supporting advertising, sponsorship, or audience-based revenue models.

Education

A Bachelor’s degree is required.

Work Location

Remote work is available.

Compensation

The hourly rate is USD 21 to 25.