Marketing and Community Relations Coordinator

The Marketing and Community Relations Coordinator is a paid, in-person position with Griswold Home Care in Williston, VT. The role supports client relationship and care coordination efforts while leading marketing and community outreach to strengthen referral connections.

Key Responsibilities

• Develop and maintain relationships across the community, including clients, administrative staff, and caregivers, to support Griswold’s brand presence and growth.
• Work with clients and their families to align them with caregivers who can provide the services needed.
• Conduct client intakes to collect information required to sign families up for services.
• Complete monthly check-ins with clients to confirm satisfaction with the services being provided.
• Document and promptly notify Griswold’s administrative support staff of any incident or development that could result in a claim being filed for or against the office or Griswold Home Care.
• Build and sustain relationships with potential referral sources, including hospitals, rehabs, doctor’s offices, apartment/condominiums, nursing homes, assisted living communities, hospice agencies, and similar organizations.
• Serve as a company spokesperson in community-related matters, particularly within the non-medical home care space.
• Support a positive public image through consistent communication and community outreach.
• Represent the company at local events, health fairs, and meetings focused on non-medical home care.
• Collaborate on community initiatives that enhance the company’s social impact in non-medical home care.
• Manage social media marketing activities to promote brand awareness.
• Assist with promotion of the company and support caregiver recruitment.

Required Qualifications

• Proven experience in community engagement, outreach, or related roles, with strong community management skills.
• Excellent public speaking abilities, including experience delivering presentations to diverse audiences.
• Proficiency in Microsoft Office Suite for project planning and reporting, including Word, Excel, and PowerPoint.
• Strong media relations skills, including familiarity with social media management tools and social media marketing strategies.
• Exceptional communication skills, both written and verbal, with the ability to tailor messages for different audiences.
• Strong organizational skills to manage multiple projects at once while maintaining attention to detail.
• Ability to develop strategic plans for community engagement initiatives aligned with organizational goals.
• Knowledge of budgeting processes and data collection methods to evaluate program success.

Preferred Qualifications

• Experience in customer service, client communication, volunteer management, or business development is highly desirable.
• Bilingual proficiency is a plus for engaging diverse communities effectively.

Technology

Microsoft Office Suite: Word, Excel, PowerPoint

Compensation and Work Location

Pay: $45,000.00 to $50,000.00 per year

Work location: In person

Location: Williston, VT

Benefits

• 401(k)
• Paid time off

Role Summary

This coordinator position strengthens Griswold Home Care’s community relationships and referral network while supporting client intakes and monthly client check-ins to ensure ongoing service satisfaction.