Marketing

Best Home Health Providers, Inc. is seeking a Marketing/Community Relations Director to lead marketing and sales efforts onsite in Santa Clara, CA.

Responsibilities

• Oversee daily marketing operations and execute marketing and sales initiatives.
• Create marketing plans and promotional strategies aligned to budgeted volume goals.
• Recruit, orient, supervise, and manage the marketing/sales team.
• Build and maintain relationships with referral sources, customers, community partners, and payers.
• Negotiate contracts and service pricing with managed care organizations, government agencies, insurance Case Managers, and other payers.
• Ensure marketing staff compliance with anti-kickback rules, lawful gifts and services, patient solicitation standards, and accurate marketing materials.
• Collaborate with the Executive Director/Administrator on annual volume projections, marketing budgets, and resource allocation.
• Conduct ongoing market assessments and stay current on payer groups, referral sources, government agencies, competitors, and community resources.
• Support organizational growth by strengthening perceptions of Best Home Health Providers Inc as a high-quality service provider.
• Participate in strategic planning and identify opportunities for new or improved services based on customer needs.
• Monitor and report the cost-effectiveness of marketing efforts.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Master’s degree preferred.
• Minimum 3 years of healthcare marketing management experience, preferably with home care operations.
• At least 1 year of sales experience preferred.
• Demonstrated supervisory ability.
• Business-management knowledge.
• Strong communication, negotiation, and public-relations skills.
• Ability to market assertively while interacting tactfully with customers and the community.
• Autonomy, organization, assertiveness, flexibility, and cooperation.

Benefits

• Generous PTO Policy
• Wellness Days
• Paid Sick Days
• Paid Bereavement Leave
• Skills Training & Development
• Company Social Events
• Referral Bonus
• 401(k) With A Company Match
• Health Insurance (Medical, Dental, and Vision Options)
• FSA