Marketing and Communications Specialist

The Marketing and Communications Specialist will drive content creation, digital marketing, and brand development for Northern Radiator in Willmar, MN. This onsite role emphasizes content production, campaigns, CRM and website management, and cross-functional collaboration within an employee-owned culture.

Responsibilities

• Develop and oversee content for social media, email campaigns, website updates, and promotional collateral.
• Prepare and refine press releases, product announcements, newsletters, and internal communications.
• Support digital marketing efforts such as SEO, SEM, and lead-generation programs.
• Assist with video production, photography, and overall marketing campaigns.
• Coordinate trade shows, product launches, and promotional events.
• Collaborate with Sales, Customer Service, Product Management, and external vendors to produce engaging content.
• Maintain consistent brand messaging across all marketing channels.
• Support CRM and website content management tasks.

Requirements

• An associate degree in Marketing, Communications, Public Relations, or a related field is preferred; equivalent experience will be considered.
• 1 to 3 years of hands-on marketing, communications, or content creation experience.
• Solid business sense with strong writing, editing, and communication skills.
• Experience using business social media platforms and a solid understanding of digital marketing concepts.
• Excellent attention to detail and an ability to manage multiple projects concurrently.
• Proficiency with the Microsoft Office suite (Word, Excel, PowerPoint, Outlook).
• Familiarity with SEO principles and AI tools; experience with Canva, Adobe Creative Cloud, or similar design software.
• Experience with CRM or CMS platforms is preferred (examples include HubSpot, Optimizely, WordPress).
• Experience in photography, video editing, and B2B marketing is advantageous.

Experience

• Two years of Marketing and Communications experience is preferred.
• At least one year using Canva or Adobe Creative Cloud or equivalent.
• One year of SEM and Google Ads experience preferred.

Technologies

• Canva
• Adobe Creative Cloud
• WordPress
• HubSpot
• Optimizely
• Google Ads
• Microsoft Office

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Location and Work Arrangement

Location: Willmar, Minnesota 56201. This is an onsite, in-person role requiring presence at the work site.

Job Details

Job type: Full-time

Compensation: $25.00 - $31.00 per hour