Manager, Marketing FONO

Universal Music Group seeks an experienced Marketing Manager to support FONO in Woodland Hills, onsite. This role focuses on artist brand strategy, direct-to-consumer initiatives, and cross-channel content and advertising to build narratives and deepen fan engagement with the artists.

Responsibilities

• Develop artist brand strategies that craft narratives and cultivate superfandom.
• Plan direct-to-consumer tactics aimed at advancing artist growth.
• Maintain an always-on, fan-facing strategy aligned with the artist’s persona and releases.
• Produce engaging, clear copy for multiple advertising channels, including websites, social media, and print ads.
• Apply awareness of music culture to position the artist within cultural conversations and drive narrative alignment.
• Create and implement brand and narrative guidelines; possess strong knowledge of Spotify, YouTube, and Apple Music charts, along with familiarity with Twitch, TikTok, Reddit, SoundCloud, and Discord.
• Demonstrate proficiency with professional presentation tools (Power Point, Sheets, Keynote, Canva) and Adobe Creative Suite (Photoshop, Illustrator, InDesign).

Requirements

• Bachelor’s degree in marketing, communications, design, or related field.
• 3+ years of experience in brand strategy, copywriting, and creative design.
• Minimum of 4 years of experience in marketing, ideally within an ad agency.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Exceptional creative and design skills with a portfolio showcasing your work.
• Excellent communication abilities with the capacity to collaborate across teams and present ideas effectively.
• Proven experience developing and implementing successful brand strategies and marketing campaigns.
• Ability to think strategically while maintaining keen attention to detail.

Technologies

• Spotify
• YouTube
• Apple Music
• Twitch
• Tik Tok
• Reddit
• Soundcloud
• discord
• Power Point
• Sheets
• Keynote
• Canva
• Photoshop
• illustrator
• InDesign

Benefits

• Comprehensive medical, dental, and vision coverage
• 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and more (up to $720/year)
• Student loan repayment assistance and tuition reimbursement
• 401(k) with 100% immediate vesting on the first 5% of contributions, plus an additional UMG contribution
• Flexible paid time off for exempt employees
• 3 weeks of PTO for non-exempt employees
• 2 weeks paid Winter Break
• 10 company holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for all types of parents

Job Category

Marketing, Streaming & Digital Media

Salary Range

USD 81,500 - 100,100 per year