Lead Generation & Marketing Coordinator

This role focuses on lead generation and marketing coordination to support sales growth across The Merrow Group's brands. Key duties include researching prospective customers, building and maintaining lead lists, organizing contact data by market and geography, supporting outbound campaigns, and producing basic marketing materials.

Details

Location: Fall River, MA (onsite)

Salary: USD 43,500 per year

Responsibilities

• Research prospective customers, dealers, distributors, end users, and target accounts.
• Build and maintain lead lists, customer lists, reactivation lists, and campaign target lists.
• Organize customer information by market, product category, geography, and sales priority.
• Support outbound email campaigns and customer communications.
• Create basic flyers, product sheets, and marketing materials.
• Use AI tools to support research, writing, list building, and campaign development.
• Collaborate with the sales team to support outreach, follow-up, and lead generation.
• Track lists, campaigns, customer responses, and basic activity.
• Maintain accurate records and stay organized while managing multiple projects.

Requirements

• Previous experience in lead generation, marketing coordination, sales support, customer research, administrative support, or a related role preferred.
• Strong research and writing skills.
• Comfortable working with spreadsheets, customer lists, email, and business software.
• Experienced with AI tools such as ChatGPT, Claude, or similar platforms.
• Strong attention to detail and organization.
• Ability to manage multiple priorities concurrently.
• Practical, action-oriented mindset.
• Experience in B2B, manufacturing, distribution, industrial supply, sewing, textiles, apparel, or equipment markets is a plus.
• Basic design or layout experience using Canva, Adobe, PowerPoint, Google Slides, or similar tools is a plus.

Technologies

• ChatGPT
• Claude
• Canva
• Adobe
• PowerPoint
• Google Slides

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• Paid holidays

What success looks like

• Build useful lead lists with minimal direction.
• Maintain organization across multiple lists and campaigns.
• Communicate clearly and professionally with stakeholders.
• Produce practical marketing materials that support sales activity.
• Utilize AI tools effectively while ensuring accuracy of work.
• Follow up consistently and take ownership of open tasks.
• Foster additional customer conversations and sales opportunities.

Application questions

• Are you comfortable researching companies and compiling lead lists for a sales team?
• Are you comfortable handling spreadsheets, customer information, and organized lists daily?
• Are you capable of creating basic marketing materials such as flyers, product sheets, emails, and customer communications?
• Are you proficient with AI tools such as ChatGPT, Claude, or similar platforms?
• Are you able to manage multiple lists, marketing requests, and follow-ups simultaneously?

Why join us

• Established company serving industrial sewing, textile, manufacturing, and specialty equipment markets.
• Chance to contribute to growth across multiple brands.
• Hands-on role with direct impact on sales and customer outreach.
• High accountability environment focused on execution and follow-through.
• Opportunity to build experience in lead generation, marketing coordination, and B2B sales support.