Head of Growth Marketing – Hands‑On Builder (130K-160K base- up to 120K bonus)

Rhino-Back Roofing seeks a hands-on Head of Growth Marketing to architect and scale full-funnel campaigns that generate qualified in-home sales appointments. This leader will own lifecycle programs, landing pages, and overall performance, working closely with the CTO and in-house content creator/video shooter to ship rapid iterations.

Responsibilities

• Convert existing leads and customers into reactivation and referral campaigns that book real appointments.
• Collaborate with a paid agency to design and test offers and hooks.
• Build landing pages and forms using simple tools or light development you direct.
• Route leads into the CRM with clear ownership and timely follow-up.
• Attach email and SMS nurture to ensure no lead is left behind.
• Establish lifecycle and nurture flows, launching 3–4 core paths at start: insurance funded winback, homeowner funded not now/no-show, and past customer reviews plus referrals.
• Deliver v1 campaigns in weeks, then iterate based on results.
• Define and monitor marketing-sourced appointments per week, reactivated appointments, and jobs derived from these flows.
• Collaborate with the CTO to provide a simple, weekly view for leadership.
• Pull lists and segment audiences as needed to fuel campaigns.
• Draft flows in an email and SMS tool and sketch landing pages and offers.
• Move campaigns into production and oversee end-to-end execution.
• Operate as a hands-on, full-funnel build leader dedicated to growth marketing outcomes.

Requirements

• 5–10+ years of digital or growth marketing experience in lead-generation or home-services industries.
• Strong direct-response copywriting across emails, texts, landing pages, and ads.
• Hands-on experience with at least one marketing automation platform and one landing page tool.
• Comfort directing a paid agency and an in-house content creator/video shooter while owning performance outcomes.

Benefits

• 401(k) plan
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Referral program
• Relocation assistance
• Vision insurance

Application Questions

1. Describe one specific funnel (ads plus landing page plus nurture) you personally built that increased booked sales appointments. What were the before and after metrics?
2. Share an example of a reactivation or lifecycle campaign you built from an old lead list. What did you send, and what happened?

Comp & Upside

• Base salary: $130,000–$160,000 depending on experience
• Performance bonus: Up to around $120,000, tied to revenue impact, growth in marketing-sourced sales appointments, and delivery of core lifecycle and funnel systems

Work Location

On-site in Simsbury, Connecticut.