Marketing and Business Development Manager

Work onsite in Fort Lauderdale, FL as part of an employee-owned organization built for long-term success. Advanced Roofing Inc provides zero cost, all-upside support for your role, competitive compensation ($95,000 to $130,000 per year), comprehensive benefits, and a culture where leadership stays actively involved through the Board. You will also have a clear path to growth within your department and location, plus a pet-friendly environment and an employee referral program that can pay up to $2,000.

Responsibilities

Lead integrated marketing and business development strategy for Advanced Roofing across divisions and Florida markets. This role connects marketing, lead generation, CRM usage, analytics, and sales pipeline strategy to drive measurable growth. You will own go-to-market planning, pipeline growth, and digital brand development while strengthening processes and continuous improvement, including AI-powered tools.

• Develop and execute integrated marketing and business development strategies aligned to company growth objectives.
• Create go-to-market strategies for new markets, services, customer segments, and business opportunities.
• Build division-specific growth plans with operational and business leaders.
• Identify market opportunities, customer segments, industry trends, and channels to drive new business.
• Lead initiatives to increase qualified leads, customer acquisition, market penetration, and pipeline opportunities.
• Establish KPIs and reporting that link marketing and BD activity to measurable business results.
• Manage budgets and evaluate ROI to determine where resources should be increased, reduced, or redirected.
• Lead business development initiatives across multiple markets and divisions, partnering with BD, Sales, and operational leaders.
• Create consistent processes for lead generation, qualification, follow-up, pipeline management, and CRM utilization.
• Oversee accurate tracking of lead sources and marketing/BD activities, and analyze conversion performance and ROI.
• Drive reporting and dashboards that provide actionable insight into marketing effectiveness, BD activity, and pipeline performance.
• Oversee website performance, SEO, paid search, social media, email marketing, digital advertising, and lead-generation campaigns.
• Lead marketing automation and digital customer acquisition initiatives.
• Develop content and sales enablement materials including case studies, sales collateral, presentations, and other supporting assets.
• Strengthen brand visibility through PR, digital channels, industry involvement, events, customer success stories, and thought leadership.
• Ensure consistent branding and messaging across divisions and markets.
• Lead and develop Marketing and Business Development resources, creating accountability across initiatives and measurable outcomes.
• Manage external marketing agencies, freelancers, web developers, and other strategic vendors.
• Build scalable, repeatable systems and processes that can expand as the company grows.
• Coach team members on performance expectations, measurable goals, and continuous improvement.
• Identify and implement AI-powered tools and emerging technologies to improve marketing and BD effectiveness, automate processes, improve data quality, and strengthen reporting.
• Continuously evaluate market trends, competitor activity, customer behavior, and emerging channels.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• 5+ years of progressive experience in B2B Marketing, Business Development, lead generation, growth strategy, demand generation, or related functions.
• 3+ years of leadership experience managing teams, initiatives, and cross-functional projects.
• Experience working within commercial construction or a related B2B industry.
• Proven experience developing strategies that generate leads, pipeline, customer opportunities, or measurable business growth.
• Experience partnering directly with Sales, Business Development, and operational teams.
• Experience with CRM and pipeline management.
• Experience managing marketing budgets and measuring ROI.
• Experience managing agencies, vendors, and external marketing partners.
• Experience with trade shows, industry associations, networking events, and market-development activities.
• Minimum 18 years of age; valid driver’s license and insurable driving record.
• Successful Pre-Employment Drug test and Successful Background Check.
• Digital marketing, SEO, and paid advertising expertise.
• Marketing automation and CRM experience.
• Strong copywriting and communication skills; exceptional project management and organizational abilities.
• Data-driven decision-making and analytical mindset.
• Experience integrating AI tools into marketing campaigns.
• Ability to manage multiple projects and stakeholders simultaneously.
• Collaborative leadership style with a focus on accountability and results.

Technologies

• CRM systems
• Marketing automation

Working Conditions and Special Requirements

• Full-time onsite position in Fort Lauderdale, FL.
• Travel required approximately 50% for branch office visits, trade shows, and statewide events.
• Ability to work safely and adhere to regulatory requirements including OSHA, State and Federal regulations.
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
• Subject to random drug and alcohol testing upon reasonable suspicion or any other regulatory requirement.
• Pet friendly environment.

Equal Opportunity

Advanced Roofing Inc is an equal opportunity employer of protected veterans and individuals with disabilities. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.