Direct to Consumer Marketing Specialist

Advantage Home Care offers a community focused, growth-driven opportunity onsite in Bowling Green, MO. This role centers on field-based outreach to attract clients and caregivers, with a strong emphasis on grassroots visibility and active lead conversion. The position includes a competitive annual salary range and a comprehensive benefits package designed to support you and your family, along with training and professional development opportunities.

Responsibilities

• Serve as a local brand ambassador, representing Advantage Home Care in the assigned communities.
• Conduct door-to-door outreach, participate in health fairs and local events when approved, and engage with family-selected caregivers (BYOC) and potential clients.
• Educate families about care options, distribute marketing materials, and guide them toward enrollment.
• Record all leads and activity in the CRM or designated tools, meeting key performance indicators for calls, visits, referrals, and conversions.
• Collaborate closely with intake and recruitment teams to ensure smooth hand-offs and client onboarding.
• Address misconceptions, handle objections, and tailor outreach using regional knowledge.
• Assist in identifying and resolving issues affecting clients or caregivers.
• Dedicate approximately 75 percent of work time to forward-facing, growth-focused activities.
• Perform other duties as assigned by management.

Requirements

• High school diploma or equivalent

Benefits

• Health insurance
• 401k
• Paid time off
• Training opportunities
• Dental insurance
• Employee assistance program
• Health savings account
• Life insurance
• Vision insurance
• Professional development assistance

To be successful in this role

• About 75 percent of time spent in the field engaging with prospects and community partners.
• Strong presence in the local community, with regular weekly visits in assigned regions.
• Proven ability to generate referrals and convert them into active clients and caregivers.
• Organized follow-up and diligent tracking of outreach and each lead.
• Effective teamwork with intake and recruitment to ensure seamless follow-through.

Preferred qualifications

• Experience in sales, marketing, or community outreach
• Strong communication and interpersonal skills
• Self-motivated, goal-driven, and comfortable working independently in the field
• Organized with experience using CRM tools and managing follow-up
• Knowledge of local community dynamics and grassroots marketing tactics

Position details

• Work Schedule / Hours: 8:00 am - 4:30 pm, Monday - Friday
• Salary / Pay Rate: $35,000 - $40,000 annually
• Office Location – Region Based

Equal employment opportunity

Advantage Home Care does not discriminate against any applicant or employee on the basis of age, color, sex, disability, national origin, race, religion, or veteran status.

Pay

$18.00 per hour