Digital Marketing Coordinator

The Digital Marketing Coordinator supports NWSRA and SLSF by creating and distributing digital content that promotes agency programs, initiatives, and community partnerships. The role emphasizes short-form video, social media management, and accessible digital storytelling, while helping maintain a consistent online presence.

Location and Schedule

Rolling Meadows, IL (onsite). Estimated 40 hours per week. Schedule flexibility is available Monday through Friday, with occasional evenings and weekends based on programming and Association needs.

Compensation

USD 46,278 - 50,278 per year.

Key Responsibilities

• Lead the development, filming, editing, and production of engaging short-form video content for NWSRA and SLSF, with a focus on TikTok, Facebook Reels, Instagram Reels, and other emerging digital platforms.
• Generate video concepts that highlight NWSRA programs, participants, staff, special events, and the agency mission of Celebrating Ability.
• Visit NWSRA programming locations and events regularly to capture authentic video footage and photography.
• Create a range of digital video content, including participant spotlights, staff features, program highlights, behind-the-scenes footage, event recaps, promotional videos, and social media trend content.
• Manage end-to-end video production activities: concept development, scripting, filming, lighting, audio, editing, captioning, and final distribution.
• Track and apply emerging social media trends, video techniques, platform algorithms, and digital marketing best practices to improve content and engagement.
• Ensure videos are accessible, appropriately captioned, consistent with agency branding, and compliant with participant media permissions.
• Develop, implement, and manage social media strategies for NWSRA and SLSF to increase brand awareness, audience engagement, and program participation.
• Write, create, schedule, publish, and monitor content across agency and foundation social media platforms.
• Maintain ongoing engagement through creative storytelling, interactive content, and timely promotion of agency initiatives.
• Develop and maintain a digital content calendar aligned with agency programming, foundation events, recruitment efforts, and organizational priorities.
• Monitor engagement, audience growth, video performance, and other key metrics to evaluate and strengthen digital marketing effectiveness.
• Identify opportunities to grow NWSRA’s digital presence through new platforms, creative campaigns, and innovative content strategies.
• Coordinate website content updates to keep agency and foundation information current, accurate, engaging, and accessible.
• Develop and distribute digital communications such as email newsletters, promotional campaigns, and electronic announcements.
• Collaborate with the Print Marketing Coordinator to obtain branded graphics and visual assets for digital campaigns.
• Assist with digital marketing campaigns related to seasonal registration, special events, employment opportunities, fundraising initiatives, and community engagement.
• Work with internal departments to identify stories, programs, and accomplishments for digital promotion.
• Maintain an organized and accessible digital library of agency photographs, video footage, and other multimedia assets.
• Oversee inventory, maintenance, and proper use of digital marketing equipment including cameras, microphones, lighting, and related video production accessories.
• Research and recommend video production software, social media management tools, and other digital marketing resources.
• Collaborate with Member Park Districts, community partners, and other organizations to develop and share digital content that promotes agency initiatives.
• Support internal efforts to improve digital customer communications and enhance the overall customer experience.
• Assist with preparation of board summaries, monthly reports, and other special reports as needed.
• Maintain organized digital marketing workflows and processes to support timely content creation, approval, and distribution.
• Use computers, phones, tablets, software, and online tools to perform duties and respond promptly to professional communications.
• Drive Association or personal vehicles for recreation programs, meetings, or Association business as needed.
• Support recruitment and community outreach by attending job fairs, school career programs, community events, and staff interviews.
• Perform other duties as assigned to support the Association’s Vision, Mission, and Core Values.

Required Qualifications

• Bachelor’s degree from an accredited college or university in Graphic Design, Public Relations, Marketing, Marketing Research, Integrated Marketing Communications, or a related field.
• Current Certified Park and Recreation Professional (CPRP), or the ability to obtain certification within a timeframe established by Association policy and/or the Executive Director.
• Ability to drive Association vehicles and maintain required certifications.
• Minimum of two years of full-time experience working in marketing and communications.
• Knowledge of marketing and communications strategy, including the ability to engage diverse audiences with clear, compelling messaging.
• Strong graphic design skills, including the ability to conceptualize and create graphic design materials independently.
• Proven experience editing and writing for publications, websites, and marketing materials.
• Highly motivated, outgoing, and confident self-starter with strong interpersonal and communication skills (oral and written), demonstrating leadership qualities including maturity, flexibility, and professionalism.
• Ability to work independently and collaboratively, with strong problem-solving and consistent reliability, punctuality, and a positive team-oriented attitude.
• Proficiency in Microsoft Office applications, including Word, Outlook, Excel, PowerPoint, SharePoint, and Teams.
• Proficiency in Adobe Creative Cloud applications, including InDesign, Illustrator, Photoshop, Premiere Pro, and After Effects.
• Proficiency in WordPress to manage the agency website.
• Strong organizational skills, including the ability to manage multiple deadlines and priorities and pivot when necessary.

Tools and Platforms

TikTok, Facebook Reels, Instagram Reels, Microsoft Word, Microsoft Outlook, Microsoft Excel, Microsoft PowerPoint, Microsoft SharePoint, Microsoft Teams, Adobe Creative Cloud, InDesign, Illustrator, Photoshop, Premiere Pro, After Effects, WordPress (including WordPress to manage the agency website).

Benefits

• Medical
• Dental
• Vision
• PTO
• IMRF

Physical Demands

• Frequently stand, walk, sit, rotate, or feel; reach with arms and hands.
• Ability to talk, hear, and see (near and far).
• Gather, load, transport, and set up equipment and supplies.
• Safely lift and transfer loads up to 75 lbs. or apply up to 40 lbs. of force continuously to move objects.
• Visual acuity required to operate Association vehicles.
• Keyboard input efficiently with high accuracy for periods up to an hour or more without a break.

Working Conditions

• Work occurs in a wide variety of environments.
• Noise level may range from quiet to loud.
• Indoor conditions may include varying lighting, temperatures, and noise.
• Outdoor work may include exposure to weather conditions including heat, humidity, frigid, windy, and wet conditions, plus insects.
• Possible exposures while driving and programming, including pool chemicals, cleaning chemicals, infectious diseases, and other elements during Association programs or Foundation events.