Digital Marketing Assistant - Successful $40 Million Home Improvement Co.

The Digital Marketing Assistant supports marketing initiatives and campaigns for Black Diamond Paver Stones & Landscape, managing a marketing program with a $2+ million budget from the company’s San Jose corporate office in the San Francisco Bay Area, California.

Responsibilities

• Develop, implement, monitor, and optimize paid digital advertising campaigns across Google Ad Words, Meta (Facebook/Instagram), Yelp, Nextdoor, and other relevant platforms.
• Apply working knowledge of emerging AI technologies and platforms to enhance campaign performance.
• Coordinate and produce daily, weekly, and monthly marketing performance reports.
• Create and maintain marketing analysis reports.
• Develop, test, and optimize advertising content and creative assets.

Requirements

• Experience managing advertising budgets across multiple digital platforms including Google Ad Words, META, and other relevant platforms.
• Extensive social media marketing experience across META, LinkedIn, Google Business Profile, and other relevant platforms.
• Proficient with Google Analytics, Google Tag Manager, and digital performance tracking.
• Must work from our corporate office located in San Jose five days a week. This position is not a remote or hybrid position.
• Knowledge of CRM systems, marketing automation tools, and reporting dashboards.
• Exceptional organizational and project management skills.
• Excellent written, verbal, and interpersonal communication skills.
• Minimum 5 years of related experience.
• Bachelor’s Degree required.

Technologies

• Google Ad Words
• META (Facebook/Instagram)
• Yelp
• Nextdoor
• Google Analytics
• Google Tag Manager
• LinkedIn
• Google Business Profile
• CRM systems
• Marketing automation tools
• Reporting dashboards

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Compensation

Hourly rate: USD 33.65 to 38.46

Work Location

In person