Digital Marketing Analyst

MidwayUSA in Columbia, Missouri is seeking a Digital Marketing Analyst to join the onsite team and help shape engaging content and effective campaigns. This role blends hands-on content creation for social and web channels with managing paid advertising, tracking performance, and benchmarking against competitors to sharpen MidwayUSA’s marketing approach. The position emphasizes a data-driven mindset to improve customer engagement and overall marketing results.

Responsibilities

• Develop and publish engaging content for social channels and the company website
• Plan, manage, and optimize online advertising across Paid Search, Shopping campaigns, Display, and Social platforms
• Maintain and analyze reports to monitor customer, marketing, and advertising performance
• Execute email campaigns using marketing tools to reach customers
• Benchmark MidwayUSA's customer policies and marketing against competitors and ecommerce leaders
• Identify opportunities to enhance the site’s search engine optimization

Requirements

• A bachelor’s degree is required, ideally in Marketing, Business, or a related field
• At least two years of professional marketing experience
• Familiarity with MidwayUSA product lines
• Experience with data mining, analytics, and data tracking
• Demonstrated ability and enthusiasm to learn and apply new ideas
• Team-oriented with a positive attitude

Benefits

• Salary range of $63,000 to $89,000 per year, with annual benchmarking and pay increases to stay competitive
• Personal growth through supportive management, clear expectations, and alignment with company values
• Promote from within philosophy
• Opportunity for annual profit sharing
• Matching 401(k)
• Flexible PTO policy and paid parental leave
• Comprehensive health plans (including an HSA), dental, and vision options at affordable prices
• Life insurance, short- and long-term disability coverage
• Tuition assistance program
• Career and professional development opportunities through conferences, events, and seminars
• Supplier pro-deals and generous employee discounts

Details

• Job Type: Full-time
• Work Location: In person, Columbia, MO (onsite)
• Compensation: USD 63,000 - 89,000 per year
• Minimum Experience: 2 years
• Education: Bachelor's degree