CRM Brand Marketing Manager

Stellantis is seeking a CRM Brand Marketing Manager to lead CRM strategy and lifecycle initiatives across its brands. This onsite role in Auburn Hills, MI centers on directing cross-brand programs, managing agency partnerships, and aligning enterprise CRM efforts with brand objectives.

As part of the marketing organization, you will coordinate complex, data-driven campaigns and ensure timely, compliant delivery across multiple projects and stakeholders.

Responsibilities

• Lead brand CRM strategies to meet overall objectives and directives across Stellantis brands
• Serve as the liaison with brand stakeholders and the agency project team to develop requirements for owner and prospect communications
• Oversee day-to-day operations of concurrent projects for data-driven direct mail, email campaigns, and digital/interactive solutions, including defining audience rules, routing creative to brands, and obtaining legal approvals
• Facilitate communications between brand and agency, manage project timing, route creative for approval, provide agency status reports, and support brand and launch status meetings
• Review materials before distribution to ensure alignment with marketing objectives
• Manage the AOR to communicate project status, dependencies, issues, and risks to appropriate stakeholders
• Maintain monthly and quarterly GTM materials at both the Enterprise CRM level and the brand level
• Track incentive budget requests for private offer programs and provide monthly reporting
• Monitor the agency/variable budget for assigned brands and assist with the Stellantis budget approval process

Requirements

• Hands-on CRM experience
• Strong lifecycle marketing instincts
• Ability to operate effectively within a complex, matrixed organization