Marketing & Public Relations Manager

The Marketing & Public Relations Manager will lead Saint Louis Center’s marketing, communications, and public relations initiatives onsite in Chelsea, MI. The role focuses on increasing visibility, engaging key audiences, and supporting the organization’s mission through strategic planning, consistent brand execution, and effective media and community outreach.

Core Responsibilities

• Develop and implement a comprehensive annual marketing and communications plan.
• Manage and strengthen the organization’s brand identity across print, digital, and in-person platforms.
• Maintain consistent messaging across all channels and touchpoints.
• Create targeted campaigns that support fundraising, community programming, and outreach initiatives.
• Monitor campaign performance using analytics and reporting tools.
• Build and maintain relationships with local and regional media outlets.
• Prepare and distribute press releases, media advisories, and background materials.
• Coordinate interviews and media opportunities.
• Develop key messaging for leadership.
• Support crisis communication efforts.
• Position Saint Louis Center as a trusted community leader.
• Oversee website content management, ensuring accuracy, accessibility, and timely updates of program information.
• Manage social media presence through content planning, engagement monitoring, and community building.
• Produce email campaigns, newsletters, and digital fundraising communications.
• Create or oversee development of graphics, videos, and promotional materials.
• Develop compelling, mission-driven content that highlights program impact.
• Gather stories from residents, families, staff, and supporters.
• Collaborate with program teams to translate outcomes into clear public messages.
• Write speeches, scripts, recognition statements, and executive communications.
• Promote fundraising events, program campaigns, volunteer initiatives, and community gatherings using targeted marketing strategies.
• Assist with event collateral and promotional materials.
• Support messaging before, during, and after events to maximize engagement and visibility.
• Supervise interns, volunteers, or external vendors such as photographers, videographers, or graphic designers.
• Collaborate with development, administrative, and program teams to ensure messaging alignment.
• Manage timelines and workflow for cross-department communications.
• Oversee the annual marketing and communications budget.

Required Qualifications

• Bachelor’s degree in marketing, communications, public relations, journalism, or a related field.
• 3–5 years of professional experience in marketing or communications (nonprofit experience preferred).
• Demonstrated success in content creation, media relations, marketing strategy, and brand management.
• Strong written and verbal communication skills.
• Ability to manage multiple projects with competing deadlines.
• Proficiency with digital marketing tools including social media platforms, email marketing software, and website content management systems.
• Familiarity with graphic design software platforms.
• Ability to work both independently and collaboratively.

Tools and Technologies

• Social media platforms
• Email marketing software
• Website content management systems
• Graphic design software platforms

Compensation and Schedule

Pay: USD 70,000 - 80,000 per year

Job type: Full-time

Work location: In person, Chelsea, MI (onsite)

On-site work only: Able to work on site only except for outside meetings and events

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance