Commercial Customer Marketing Manager

Broadcom seeks a strategic Commercial Customer Marketing Manager in Atlanta, GA (onsite) to design and execute a global customer lifecycle and partner-focused engagement strategy that drives product adoption, add-on sales, renewals, and demand generation for direct sales and a global partner network.

Responsibilities

• Design and implement a global marketing program to drive engagement, expand product adoption, enable add-ons, and safeguard renewals within the commercial segment.
• Create and optimize an always-on nurture program with ongoing, targeted email cadences to educate customers and maximize platform usage.
• Plan integrated quarterly campaigns aligned with commercial sales plays to generate high-quality demand, leads, and meetings for direct sales and channel partners.
• Collaborate with Regional Marketing Managers to activate the global distributor and reseller network within the partner marketing team.
• Leverage the partner ecosystem to source, scale, and capture customer success stories and references in the commercial segment.
• Build and maintain a robust library of customer reference materials to support global sales enablement.
• Define and nurture highly engaged peer communities for core commercial personas: Infrastructure, CIO/Executive, Security, and Developer.
• Establish persona-based database segments within the commercial sector to ensure highly targeted and relevant campaign orchestration.
• Develop segment-specific content and initiatives that position the brand as a trusted authority and peer-network leader for technical and executive audiences.
• Manage relationships with external agencies, copywriters, and internal subject matter experts to produce campaign assets, while ready to draft copy and execute tactics when needed.
• Partner with internal marketing operations to streamline campaign setup, tracking, and execution within core automation platforms.

Requirements

• 12+ years of proven success in B2B customer marketing, growth marketing, or campaign strategy, ideally in a global enterprise technology or SaaS environment.
• Experience collaborating with channel partner marketing teams, distributors, resellers, and systems integrators.
• Track record of building, launching, and managing persona-based communities or user groups for technical and executive stakeholders.
• Familiarity with enterprise marketing automation and CRM ecosystems; experience with Eloqua and Oracle Engagement Cloud (OEC) is preferred.
• Strong program management capabilities with the ability to lead cross-functional initiatives across corporate, regional, and sales organizations.
• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).

Technologies

• Eloqua
• Oracle Engagement Cloud (OEC)

Benefits

• Medical, dental and vision plans
• 401(k) participation with company matching
• Employee Stock Purchase Program (ESPP)
• Employee Assistance Program (EAP)
• Company paid holidays
• Paid sick leave and vacation time
• Paid Family Leave and other leaves of absence
• Equity grant and annual equity awards
• Sales incentive commission as part of the OTE

Compensation & Equity

• On Target Earnings (OTE) range: $129,400 - $207,000 per year
• OTE includes sales incentive commission in accordance with plan documents and salary
• Eligible for a competitive new hire equity grant and annual equity awards
• Broadcom offers comprehensive benefits as listed above; eligibility per plan documents
• Equal opportunity employer; efforts to consider qualified applicants without regard to protected characteristics

Success Metrics

• Pipeline generation: measurable growth in add-on and expansion pipeline within the commercial segment via integrated campaigns
• Adoption and utility: lift in product adoption, feature usage, and overall platform utility among targeted commercial accounts
• Reference pipeline: quarterly targets met for new customer success stories and reference materials sourced through the partner network
• Community health: baseline growth, engagement, and retention metrics for persona communities (Infrastructure, CIO, Security, Developer)

Leadership & Interpersonal Skills

• Strategic agility and execution: proactive project management in a fast-paced, global environment with hands-on capability
• Cross-functional influence: ability to align and build consensus across corporate, regional, sales, and partner marketing teams
• Compelling communication: effective storytelling for highly technical and executive audiences
• Outcome-driven mindset: data-informed marketer focused on testing, learning, and optimizing campaign performance