Admissions and Marketing

Yampa Valley Healthcare Center in Craig, Colorado, is seeking an Admissions and Marketing Coordinator to oversee the full admissions process from initial referral through resident admission. The role centers on cultivating durable referral partnerships with hospitals, physicians, families, and community organizations to ensure smooth care transitions and solid occupancy. This is an onsite position with a salary range of $55,000 to $60,000 per year.

Position Summary

The Admissions & Marketing Coordinator manages the end-to-end admissions workflow from first referral to resident intake while building and sustaining robust referral networks throughout the community. This role serves as the primary liaison among hospitals, physicians, families, and the facility to ensure a seamless transition of care.

Responsibilities

• Cultivate and sustain relationships with hospitals, physicians, discharge planners, case managers, home health agencies, hospices, assisted living communities, senior organizations, and other referral partners.
• Schedule and conduct regular in-person visits with referral sources.
• Represent the center at community events, networking opportunities, health fairs, and professional meetings.
• Develop and execute marketing plans to boost referrals and occupancy.
• Track referral trends and identify opportunities for growth.
• Maintain referral databases and CRM systems.
• Promote the center's services, specialty programs, and clinical capabilities.
• Promptly acknowledge and respond to all referrals.
• Review referrals for clinical and financial suitability.
• Collaborate with nursing leadership and the interdisciplinary team on admission decisions.
• Verify insurance eligibility, benefits, authorizations, and payer requirements.
• Inform referral sources about admission status.
• Arrange transportation and coordinate admission logistics.
• Schedule and conduct tours for prospective residents and families.
• Act as the primary liaison throughout the admission process.
• Meet with residents and families to explain services, expectations, and admission requirements.
• Answer questions about Medicare, Medicaid, private insurance, managed care, and private pay options.
• Offer compassionate guidance during the transition into the facility.
• Ensure admission paperwork is completed accurately and on time.
• Obtain required signatures and supporting documentation.
• Maintain confidentiality and HIPAA compliance at all times.
• Complete all admission documentation and electronic medical record entries.
• Verify physician orders and required documentation prior to admission.
• Coordinate with nursing, therapy, dietary, social services, and other departments to ensure admission readiness.
• Maintain admission logs and census reports.
• Track referral outcomes and conversion rates.
• Prepare weekly and monthly reports on marketing and admissions.
• Maintain records in compliance with state and federal regulations.
• Collaborate with the Administrator, Director of Nursing, Business Office Manager, Social Services, Therapy Department, and the Clinical Team.
• Participate in morning meetings, census reviews, and interdisciplinary team meetings.
• Support customer service initiatives and resident satisfaction efforts.
• Assist with special projects and community outreach activities as assigned.

Requirements

• Bachelor's degree preferred in Marketing, Healthcare Administration, Business, Communications, or a related field.
• Minimum of two years of admissions, marketing, healthcare sales, or skilled nursing experience preferred.
• Knowledge of skilled nursing facility operations highly preferred.
• Experience verifying Medicare, Medicaid, Managed Care, and commercial insurance.
• Strong understanding of hospital discharge planning processes.
• Excellent communication, negotiation, and relationship-building skills.
• Strong organizational and multitasking abilities.
• Proficiency with Microsoft Office and electronic medical record systems.
• Valid driver's license with reliable transportation.

Technologies

• Microsoft Office, CRM platforms, and electronic medical record systems

Benefits

• Health insurance
• Paid time off

Performance Expectations

• Meet or exceed facility census goals.
• Respond to referrals in a timely manner.
• Achieve a strong referral-to-admission conversion rate.
• Grow referral relationships across the network.
• Maintain accurate and complete admission documentation.
• Maintain positive resident and family satisfaction.
• Adhere to regulatory requirements and HIPAA standards.
• Represent Yampa Valley Healthcare Center professionally within the community.

Core Competencies

• Customer focus and service orientation
• Relationship development and maintenance
• Professional and clear communication
• Organizational effectiveness and prioritization
• Initiative and accountability
• Integrity and ethical conduct
• Teamwork and collaboration
• Sales and marketing acuity
• Attention to detail
• Critical thinking
• Compassion and empathy

Physical Requirements

• Frequent local travel to hospitals and referral partners
• Ability to sit, stand, walk, and drive for extended periods
• Occasional lifting up to 25 pounds
• Occasional evenings or weekends for networking events

Preferred Skills

• Healthcare marketing experience
• Customer service excellence
• Public speaking and presentation abilities
• Time management and organization
• Problem solving and conflict resolution
• Insurance verification
• Data tracking and reporting
• CRM management
• Professional networking
• Sales and business development
• Sharp attention to detail