Director of Admissions and Marketing

Newark Manor Nursing Home is a small, family‑owned long‑term care facility in Newark, Delaware, dedicated to compassionate care and strong community ties. The Director of Admissions and Marketing leads a market‑driven approach to census growth through targeted outreach, robust referral partnerships, and integrated social services. This onsite role collaborates with administration to ensure smooth admissions and a welcoming first impression for families, referral sources, and community partners.

Responsibilities

• Oversee all facility marketing and outreach activities within the healthcare community and surrounding region
• Develop and sustain referral networks with hospitals, case managers, physicians, assisted living facilities, and community partners
• Promote facility services and opportunities for future Medicare skilled expansion
• Manage inquiry pipelines and convert referrals into admissions
• Represent the facility at networking events, referral meetings, and community engagements
• Support census development strategies in collaboration with the administration
• Create a positive, consistent first impression for families, referral sources, and stakeholders
• Manage the full admissions process from initial inquiry to move-in
• Conduct resident and family interviews with compassion and professionalism
• Coordinate smooth transitions with nursing, social services, and interdisciplinary teams
• Ensure accurate documentation and compliance throughout the admission process
• Support family education during the admission decision-making process
• Respond to and assist with resident and family grievances, ensuring timely follow-up and documentation
• Complete or coordinate Social Service Evaluations and Assessments for residents
• Support adjustment to facility placement and ongoing psychosocial needs
• Participate in care plan meetings and interdisciplinary communication
• Ensure completion and compliance with PASRR requirements
• Assist with DMOST/MOLST discussions and documentation in collaboration with clinical staff and providers

Requirements

• Licensed nurse (RN or LPN) preferred but not required
• Experience in marketing, admissions, healthcare outreach, social services, or case management strongly preferred
• Strong relationship-building and communication skills
• Comfortable with external community engagement and professional networking
• Organized, self-directed, and results-oriented
• Knowledge of long-term care admissions, PASRR, and Medicaid/Medicare processes is advantageous

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Pay

Salary: USD 70,000 - 80,000 per year

Work Location

Newark, Delaware — onsite