Website/Marketing Manager
Manager
Marketing
Campaign Management
Channel Management
CMS
Content Management
Content Management Systems
Content Marketing
Design Tools
Digital Marketing
eCommerce
Marketing Analytics
Marketing Strategy
Marketing Technology
Product Management
Project Management
Web Content Management
Website Maintenance
Website Management
Wordpress
Job Description
Snowy Mountain Rifles is seeking a Website/Marketing Manager to steer its WordPress-based e-commerce, SEO, and digital strategy within the hunting, firearms, and outdoor space. This onsite role in Hamilton, Montana blends hands-on marketing leadership with photography and videography to craft authentic brand stories across channels and drive traffic, conversions, and sales.
Location
Hamilton, MT — onsite
Compensation
USD 25 - 35 per hour
Experience
- Minimum Experience: 3 years
- Marketing experience: 5 years (Required)
Education
Bachelor’s degree in marketing, communications, or related field preferred
Responsibilities
- Oversee daily management of the WordPress-based e-commerce site, keeping product listings current and the platform functioning smoothly
- Maintain product listings, descriptions, SEO, promotions, and category organization
- Collaborate with internal teams on product launches, inventory updates, and user experience improvements
- Develop and execute strategic marketing plans to drive traffic, conversions, and sales
- Optimize website content and structure for organic search rankings
- Utilize tools to monitor performance and inform optimization
- Create and manage digital and print marketing assets including ads, brochures, email campaigns, banners, and packaging
- Partner with the Media Specialist on brand and campaign photography and videography; editing skills are a strong bonus
- Work with photographers, content creators, and ambassadors to develop authentic brand stories
- Manage the Media Specialist to maintain social media calendars and content across platforms such as Instagram, Facebook, and YouTube
- Monitor engagement and adapt strategies to grow community and brand reach
- Design and deploy email campaigns for product updates, events, and promotions
- Design or coordinate materials for trade shows, in-store signage, catalogs, and advertisements
- Ensure brand consistency across all digital and physical assets
- Leverage knowledge of the hunting, firearms, and long-range shooting industry to inform strategies
- Collaborate with influencers, pro staff, and media contacts to boost brand visibility
- Stay current with marketing trends in the outdoor space
- Capture still images and videos of finished and in-production products, edit, and deploy content across social media and the website
- Having access to camera gear is a strong plus; in-house equipment is available
- Experience with photo and video editing is advantageous
- Travel frequently during the year to trade shows, hunts, shooting schools, and events (10-30+ days annually) to capture content and engage audiences
- Assist with customer sales and inquiries in-house and during travel as needed, though this is not a sales-focused role
Requirements
- Must be based in or willing to relocate to Hamilton, MT (in-person role)
- Must pass a pre-employment drug test
- Must be comfortable working around firearms and in a firearm-manufacturing environment
- Travel to hunts, events, and trade shows
Technologies
- WordPress
- Google Analytics
- Adobe Photoshop
- Adobe InDesign
- Adobe Illustrator
- Adobe Lightroom
- Adobe Premiere Pro
Benefits
- Health, dental, and vision insurance
- Industry discounts
- Paid time off
- Employee discount
- Dental insurance
- Vision insurance
Schedule
- 8 hour shift
- Monday to Friday
Willingness to Travel
- Approximately 25% travel expected (preferred)
- Frequent travel to hunts, events, and trade shows, totaling 10-30+ days per year
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