Strategic Marketing Leader – Power & Grid

Schneider Electric invites you to join the Power & Grid team in Nashville as Strategic Marketing Leader. This on-site role offers high visibility, the opportunity to shape the segment narrative, and a direct impact on revenue growth and market positioning. You will collaborate with Strategy, Product Management, Sales, and R&D on innovation and go-to-market execution, while benefiting from a structured path for professional growth through cross-functional programs, plus a comprehensive benefits package and global opportunities.

Benefits

• High-visibility role where your strategies directly influence revenue growth and market positioning
• Collaboration with Strategy, Product Management, Sales, and R&D on innovation and go-to-market execution
• Professional growth opportunities through complex, cross-functional projects and strategic initiatives
• A team that values your expertise, judgment, and contributions to our marketing success
• Medical (with member reward points)
• Dental
• Vision
• Basic life insurance
• Benefit Bucks
• Flexible work arrangements
• Paid family leaves
• Well-being programs
• 12 holidays per year
• 15 days of paid time off per year
• Base salary
• Incentives
• Company share ownership
• 401(k) with match
• Coursera learning platforms
• Schneider Career Hub
• Global opportunities
• Volunteer leave
• Programs with the Schneider Electric Foundation
• Youth education initiatives
• Military leave benefits
• High-visibility projects and impact opportunities

Responsibilities

• Develop and implement a segment-focused marketing plan aligned with the segment strategy and growth targets
• Craft positioning and a differentiated value proposition across generation, grid, distribution, and digital ecosystems
• Create persona-based messaging for utilities, developers, EPCs, regulators, CTOs, and asset owners
• Collaborate with segment leadership, sales, and offerings to align strategy, pipeline priorities, and marketing execution
• Monitor market trends, regulatory shifts, and competitive positioning to refine plans
• Lead integrated marketing campaigns focused on priority segment opportunities
• Optimize the channel mix including digital, ABM, events, and partner channels to maximize results
• Build an end-to-end narrative spanning Power systems, Grid automation, Digital, and Software (AVEVA, ETAP)
• Ensure consistency across touchpoints such as sales enablement, campaign messages, executive communications, events, and PR
• Develop thought leadership aligned to industry shifts like grid constraints, electrification, and AI-driven load demand
• Support executive visibility through keynotes, panels, media engagements, and strategic speaking roles
• Collaborate with PR, analyst relations, and public affairs to elevate Schneider’s voice in the market
• Create field-ready assets such as segment storytelling decks, strategic account kits, and value proposition frameworks
• Own marketing performance metrics and reporting dashboards
• Oversee budget allocation across priority plays and campaigns
• Coordinate with internal teams and agencies to ensure quality execution

Requirements

• Bachelor’s in marketing, Communications, Engineering, or related field (MBA or advanced degree preferred)
• 8+ years in B2B marketing within energy, power, or industrial sectors
• Strong understanding of the North American power and grid ecosystem
• Experience collaborating with cross-functional teams in a matrixed organization
• Ability to translate market and customer needs into actionable marketing plans
• Strong leadership presence with the ability to influence executives, lead teams, and collaborate cross-functionally
• Exceptional writing, storytelling, and content strategy skills
• Data-driven mindset with experience managing marketing KPIs and reporting
• Comfortable with approximately 25% North American travel for events, team engagement, and strategic meetings

Technologies

• AVEVA
• ETAP