Power Generation Marketing Jobs

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22d ago

Strategic Marketing Leader – Power & Grid

Schneider Electric Nashville, TN

Nashville, TN

22d ago

$118k - $176k/yr Full time Manager Marketing Brand Management

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Job Description

Schneider Electric invites you to join the Power & Grid team in Nashville as Strategic Marketing Leader. This on-site role offers high visibility, the opportunity to shape the segment narrative, and a direct impact on revenue growth and market positioning. You will collaborate with Strategy, Product Management, Sales, and R&D on innovation and go-to-market execution, while benefiting from a structured path for professional growth through cross-functional programs, plus a comprehensive benefits package and global opportunities.

Benefits

High-visibility role where your strategies directly influence revenue growth and market positioning
Collaboration with Strategy, Product Management, Sales, and R&D on innovation and go-to-market execution
Professional growth opportunities through complex, cross-functional projects and strategic initiatives
A team that values your expertise, judgment, and contributions to our marketing success
Medical (with member reward points)
Dental
Vision
Basic life insurance
Benefit Bucks
Flexible work arrangements
Paid family leaves
Well-being programs
12 holidays per year
15 days of paid time off per year
Base salary
Incentives
Company share ownership
401(k) with match
Coursera learning platforms
Schneider Career Hub
Global opportunities
Volunteer leave
Programs with the Schneider Electric Foundation
Youth education initiatives
Military leave benefits
High-visibility projects and impact opportunities

Responsibilities

Develop and implement a segment-focused marketing plan aligned with the segment strategy and growth targets
Craft positioning and a differentiated value proposition across generation, grid, distribution, and digital ecosystems
Create persona-based messaging for utilities, developers, EPCs, regulators, CTOs, and asset owners
Collaborate with segment leadership, sales, and offerings to align strategy, pipeline priorities, and marketing execution
Monitor market trends, regulatory shifts, and competitive positioning to refine plans
Lead integrated marketing campaigns focused on priority segment opportunities
Optimize the channel mix including digital, ABM, events, and partner channels to maximize results
Build an end-to-end narrative spanning Power systems, Grid automation, Digital, and Software (AVEVA, ETAP)
Ensure consistency across touchpoints such as sales enablement, campaign messages, executive communications, events, and PR
Develop thought leadership aligned to industry shifts like grid constraints, electrification, and AI-driven load demand
Support executive visibility through keynotes, panels, media engagements, and strategic speaking roles
Collaborate with PR, analyst relations, and public affairs to elevate Schneider’s voice in the market
Create field-ready assets such as segment storytelling decks, strategic account kits, and value proposition frameworks
Own marketing performance metrics and reporting dashboards
Oversee budget allocation across priority plays and campaigns
Coordinate with internal teams and agencies to ensure quality execution

Requirements

Bachelor’s in marketing, Communications, Engineering, or related field (MBA or advanced degree preferred)
8+ years in B2B marketing within energy, power, or industrial sectors
Strong understanding of the North American power and grid ecosystem
Experience collaborating with cross-functional teams in a matrixed organization
Ability to translate market and customer needs into actionable marketing plans
Strong leadership presence with the ability to influence executives, lead teams, and collaborate cross-functionally
Exceptional writing, storytelling, and content strategy skills
Data-driven mindset with experience managing marketing KPIs and reporting
Comfortable with approximately 25% North American travel for events, team engagement, and strategic meetings

Technologies

AVEVA
ETAP

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