Sr. Web & Digital Marketing Specialist

Industrial Test Systems, Inc. is seeking a Senior Web and Digital Marketing Specialist to lead online marketing initiatives, oversee ITS and Tiger World websites, and drive brand focused digital campaigns from our onsite location in Rock Hill, South Carolina. The role supports advancements in water quality testing while maintaining consistent branding across ITS programs.

Responsibilities

• Approach projects with energy and a solutions oriented mindset to support the ITS team.
• Collaborate with management to shape and promote the brand image for ITS and Tiger World.
• Oversee the management and upkeep of company websites, ensuring content is accurate, engaging, and current.
• Create marketing collateral including advertisements, email campaigns, trade show graphics, brochures, and digital assets.
• Support the development and launch of new products through cross functional collaboration.
• Lead search engine optimization efforts and recommend strategies to enhance digital performance.
• Coordinate social media and digital communications to boost brand awareness and engagement.
• Manage multiple projects and priorities while upholding high standards of quality and execution.
• Utilize analytics tools to monitor website, campaign, and social media performance.
• Prepare and present reports, dashboards, and data driven recommendations based on marketing and business data.
• Analyze trends, business results, and competitive activity to identify opportunities for improvement.
• Assist in planning and executing trade shows, events, and promotional activities.
• Collaborate with internal teams and external partners to ensure timely delivery of marketing assets.
• Maintain consistency in branding, messaging, and visual identity across all platforms.
• Maintain organization in work areas as requested by management and assist in other production, manufacturing, or warehouse tasks as needed.

Requirements

• Strong graphic design and visual communication skills.
• Extensive experience in website design and backend management.
• Minimum of five years using the Adobe Creative Suite on macOS.
• Proficiency in InDesign, Illustrator, Photoshop, and Acrobat.
• Solid understanding of marketing principles and branding.
• Experience with BigCommerce, WordPress, and other content management systems.
• Working knowledge of HTML, CSS, and JavaScript.
• Experience with SEO and website analytics tools.
• Experience creating and managing Google Ads campaigns.
• Advanced skills in Microsoft Excel, PowerPoint, and Word.
• Excellent verbal, written, and presentation abilities.
• Strong analytical, organizational, and project management capabilities.
• Ability to manage multiple projects and deadlines effectively.
• Passion for marketing and staying current with digital trends.
• Bachelor's degree in Web Design, Graphic Design, Marketing, or a related field preferred.
• Applicants must provide a link to their digital portfolio.

Technologies

• Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat)
• BigCommerce
• WordPress
• Content Management Systems (CMS)
• HTML
• CSS
• JavaScript
• Google Ads (Google AdWords)
• Microsoft Excel
• Microsoft PowerPoint
• Microsoft Word
• Mac

Benefits

• Paid holidays
• Paid vacation time
• Health insurance
• Company match retirement plan
• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Travel

Domestic travel to attend trade shows and conferences in cities such as Chicago, Orlando, Las Vegas, and New Orleans may be required.

Job Type

Full-time

Salary

USD 50,000 - 60,000 per year

Work Location and Commute

Work Location: In person, onsite in Rock Hill, SC 29730.

Ability to Commute: Required to travel to Rock Hill, SC 29730.