Specialty Channel Marketing Manager

Fjällräven North America is seeking a Specialty Channel Marketing Manager to lead the marketing strategy and execution for the North American specialty channel across the United States and Canada. This hybrid role based in Louisville, Colorado, collaborates closely with Sales to strengthen retailer relationships, raise brand visibility, and drive sell-through. The position offers an hourly rate of $26 to $36 and supports a culture rooted in sustainability, quality craftsmanship, and responsible business practices.

Benefits

• 401(k) with employer match to support your long-term financial planning.
• Comprehensive health and wellness coverage for full-time employees, including medical, dental, and vision, plus disability protection.
• Generous paid time off and company holidays to rest, recharge, and enjoy the outdoors.
• Product discounts and access to Fjällräven outdoor events.
• A strong commitment to sustainability, quality craftsmanship, and responsible business practices.

Responsibilities

• Own the seasonal marketing strategy for the Specialty channel across the United States and Canada.
• Partner closely with Regional Sales Managers to align marketing investments with business opportunities.
• Translate national brand campaigns into compelling trade marketing programs.
• Identify new opportunities to grow the channel, strengthen brand visibility, and drive sell-through.
• Support marketing needs for other Fenix Outdoor brands, including Devold and Hanwag.
• Serve as the primary marketing contact for specialty retail partners, sales representative agencies, and internal Sales partners.
• Build strong, proactive communication channels with specialty retail partners.
• Collaborate on co-marketing initiatives, ecommerce content, promotional campaigns, employee education, and sales contest programs.
• Support wholesale partners with the tools, assets, and experiences they need to represent Fjällräven with confidence and care.
• Lead seasonal campaign execution across the Specialty channel, including digital activations, merchandising updates, product launches, retail fixtures, and in-store experiences.
• Provide hands-on support to bring events, trade marketing, and brand activations to life.
• Manage and coordinate seasonal B2B trade shows, sales meetings, and retail activations.
• Help create exceptional brand experiences that reflect Fjällräven’s values and deepen consumer connection.
• Manage the wholesale marketing calendar and keep key partners aligned on timelines, deliverables, and priorities.
• Coordinate marketing assets, sample programs, and related channel support materials.
• Analyze and report on specialty retail partner marketing activations.
• Use performance data and partner insights to inform future decisions.
• Improve processes that help the team support retail partners more effectively season after season.

Requirements

• 3+ years of experience in wholesale, trade, retail, or brand marketing.
• Experience partnering closely with sales organizations.
• Experience managing integrated marketing campaigns from concept through execution.
• Strong project management, organizational, and communication skills.
• An analytical mindset, with the ability to use performance data to inform decisions.
• Comfort balancing multiple priorities in a collaborative, fast-paced environment.
• A relationship-centered approach to working with internal teams, sales partners, and external retail partners.
• A willingness to support both strategic planning and hands-on execution, from presenting a seasonal plan to helping bring a trade show booth to life.
• Curiosity, adaptability, and a proactive approach to problem-solving.