Director of Marketing, Sales & Advertising

Responsibilities

• Design and implement yearly and seasonal sales plans aimed at surpassing revenue goals
• Analyze sales results, inventory trends, and customer patterns to optimize merchandising and pricing
• Lead, coach, and inspire retail sales staff to deliver outstanding in-store experiences
• Partner with buyers and operations to ensure the product mix meets market demand
• Build and run integrated marketing campaigns spanning digital channels, grassroots efforts, in-store activities, events, and partnerships
• Steer brand positioning to maintain consistency across all touchpoints
• Oversee email marketing, social media, website content, and paid media campaigns
• Cultivate relationships with local businesses, resorts, and community groups to drive traffic and raise brand awareness
• Promote a premium yet accessible brand identity reflective of mountain lifestyle
• Improve the customer journey from initial contact through post-purchase loyalty
• Plan and execute promotional campaigns, seasonal launches, and in-store experiences
• Manage and mentor the marketing and sales teams
• Nurture a collaborative, positive culture aligned with family-owned values
• Work closely with ownership to align on vision, growth, and long-term strategy
• Monitor KPIs including sales growth, customer acquisition, retention, and ROI of marketing initiatives
• Leverage CRM and analytics tools to inform decisions and boost performance
• Produce regular reporting and strategic recommendations for ownership

Requirements

• 3-10+ years of experience in sales and/or marketing leadership (retail or outdoor industry preferred)
• Strong understanding of both brick-and-mortar retail and e-commerce environments
• Proven track record of driving revenue growth and building brand
• Experience managing teams and developing talent
• Passion for skiing, outdoor lifestyle, or mountain communities strongly preferred
• Excellent communication, organizational, and analytical skills

Benefits

• 401(k) matching
• Employee discount
• Health insurance
• Paid time off
• Professional development assistance
• Relocation assistance

Pay

$50,000.00 - $59,000.00 per year

Work Location

Onsite in Edwards, CO