Marketing Specialist, Americas

Bracco Diagnostics is seeking a Marketing Specialist, Americas to drive tactical marketing execution across the US, Canada, and Latin America. Based in Princeton, NJ with a hybrid work setup, this individual contributor role emphasizes content development, campaign support, digital activities, and brand stewardship to ensure consistent messaging across all markets.

Responsibilities

• Implement designated components of Americas marketing campaigns, maintaining consistent messaging across customer-facing channels and corporate communications.
• Assist external branding efforts across the Americas by translating strategies into tactical actions across digital, content, and events channels.
• Collaborate with regional stakeholders to align campaign timelines, asset creation, approvals, and deployment under guidance.
• Support social media execution in partnership with the global social media agency, handling content scheduling, postings, and performance monitoring.
• Aid in creating and adapting social content to reflect regional marketing priorities while following brand guidelines.
• Assist with updating and maintaining website content in coordination with internal teams and external vendors.
• Ensure brand consistency across marketing materials by adhering to global brand guidelines and regulatory requirements.
• Create, edit, and manage content for websites, social media, email campaigns, presentations, and other marketing collateral.
• Develop, refresh, and maintain corporate PowerPoint presentations, delivering clear, professional, and on-brand messaging.
• Support solutions-oriented marketing by aligning product, brand, and customer messaging across channels using defined frameworks.
• Gather, analyze, and report on marketing performance data and KPIs to drive optimization and ongoing improvement.
• Assist with project coordination, timelines, workflows, and approvals to ensure efficient, compliant execution of marketing activities.

Requirements

• 3–5 years of experience executing customer-facing marketing communications, campaigns, and branded content initiatives.
• Experience in healthcare, life sciences, or other regulated industries.
• Excellent written and verbal communication with the ability to produce clear, concise marketing content aligned to brand standards.
• Experience supporting social media activities and website content management.
• Proficiency in Microsoft PowerPoint to create and maintain professional, on-brand presentations.
• Experience collecting, analyzing, and reporting on marketing performance metrics and KPIs.
• Strong organizational skills with attention to detail and the ability to manage multiple priorities.
• Bachelor's degree in marketing or a related field.

Technologies

• Microsoft PowerPoint
• CMS platforms
• Marketing analytics tools
• Social media management tools

Company Values & Behaviors

• Passion: Connecting People and Networking; Be Yourself
• Extraordinary: Leading People and Delegation; Courage
• Continuous Evolution: Insight and Learning Agility; Digital and Technology Orientation
• Sustainability: Long-Term Value Creation; Accountability

Core Relationships

• Americas Commercial and Sales Teams
• Americas Marketing and Product Managers
• External Agencies (e.g., social media, creative)
• Regulatory
• Legal

Physical Demands

• Position requires approximately 20% travel.

Work Environment

• Home office based in Princeton, NJ with a hybrid arrangement (three days in the office, two days remote).