Americas Marketing Jobs

1 job found

10d ago

Marketing Specialist, Americas

Bracco Princeton, NJ

Princeton, NJ

10d ago

Full time Marketing Americas Brand Management

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Job Description

Bracco Diagnostics is seeking a Marketing Specialist, Americas to drive tactical marketing execution across the US, Canada, and Latin America. Based in Princeton, NJ with a hybrid work setup, this individual contributor role emphasizes content development, campaign support, digital activities, and brand stewardship to ensure consistent messaging across all markets.

Responsibilities

Implement designated components of Americas marketing campaigns, maintaining consistent messaging across customer-facing channels and corporate communications.
Assist external branding efforts across the Americas by translating strategies into tactical actions across digital, content, and events channels.
Collaborate with regional stakeholders to align campaign timelines, asset creation, approvals, and deployment under guidance.
Support social media execution in partnership with the global social media agency, handling content scheduling, postings, and performance monitoring.
Aid in creating and adapting social content to reflect regional marketing priorities while following brand guidelines.
Assist with updating and maintaining website content in coordination with internal teams and external vendors.
Ensure brand consistency across marketing materials by adhering to global brand guidelines and regulatory requirements.
Create, edit, and manage content for websites, social media, email campaigns, presentations, and other marketing collateral.
Develop, refresh, and maintain corporate PowerPoint presentations, delivering clear, professional, and on-brand messaging.
Support solutions-oriented marketing by aligning product, brand, and customer messaging across channels using defined frameworks.
Gather, analyze, and report on marketing performance data and KPIs to drive optimization and ongoing improvement.
Assist with project coordination, timelines, workflows, and approvals to ensure efficient, compliant execution of marketing activities.

Requirements

3–5 years of experience executing customer-facing marketing communications, campaigns, and branded content initiatives.
Experience in healthcare, life sciences, or other regulated industries.
Excellent written and verbal communication with the ability to produce clear, concise marketing content aligned to brand standards.
Experience supporting social media activities and website content management.
Proficiency in Microsoft PowerPoint to create and maintain professional, on-brand presentations.
Experience collecting, analyzing, and reporting on marketing performance metrics and KPIs.
Strong organizational skills with attention to detail and the ability to manage multiple priorities.
Bachelor's degree in marketing or a related field.

Technologies

Microsoft PowerPoint
CMS platforms
Marketing analytics tools
Social media management tools

Company Values & Behaviors

Passion: Connecting People and Networking; Be Yourself
Extraordinary: Leading People and Delegation; Courage
Continuous Evolution: Insight and Learning Agility; Digital and Technology Orientation
Sustainability: Long-Term Value Creation; Accountability

Core Relationships

Americas Commercial and Sales Teams
Americas Marketing and Product Managers
External Agencies (e.g., social media, creative)
Regulatory
Legal

Physical Demands

Position requires approximately 20% travel.

Work Environment

Home office based in Princeton, NJ with a hybrid arrangement (three days in the office, two days remote).

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