Marketing and Merchandising Manager
Manager
Marketing
Brand Management
Campaign Management
Channel Management
Communications
Content Marketing
Cross-Functional
Design
Design Tools
Digital Marketing
Email Marketing
Management
Marketing Automation
Marketing Collateral
Marketing Materials
Marketing Strategy
Merchandising
Project Management
Social Media
Job Description
Antonucci's Wholesale Foods LLC is seeking a hands-on Marketing and Merchandising Manager to steer Harvest Prime's marketing, merchandising, and event activation. Based in the Hudson Valley with a hybrid arrangement in Athens, NY, this role collaborates with buyers, sales, and web/brand partners to weave stories of quality, origin, and seasonality across channels. It offers a clear path toward Senior Manager or Director as the platform grows.
Responsibilities
- Produce weekly buyer newsletters that drive engagement and orders, owning the editorial calendar, design, and distribution.
- Design and produce sales collateral, takeaways, product catalogs, one-pagers, and product spotlights using Canva, Photoshop, or your preferred tools.
- Manage the brand’s social media presence and digital storytelling across channels.
- Develop and maintain Photo Studio processes, ensuring a robust photo and content library for all touchpoints.
- Meet weekly with buyers to translate market notes, seasonal availability, and vendor stories into newsletters, site features, and campaigns.
- Shape what we lead with, how we bundle products, and how we tell the story of quality, origin, and seasonality.
- Own the merchandising e-commerce and user experience through the Pepper point of sale system.
- Produce marketing materials that bring promotional events to life, including College Campus Banana Split Day, food shows, customer appreciation days, and local market activations; design, print, and deliver event collateral and branding as requested by sales.
- Source and manage swag for the sales team to use in the field.
- Build pitch decks, product guides, and promotional materials the sales team will actually use.
- Partner with sales leadership to align marketing with revenue priorities and account targets.
- Inform ecommerce UX and merchandising decisions alongside web design partners, including product categorization, surfacing, and recommendations on the site.
- Become the power-user of HubSpot and Pepper for campaigns, lead tracking, segmentation, and reporting dashboards.
- Coordinate the flow of data and content among websites, Pepper, HubSpot, and operational tools.
- Co-lead a cross-functional Marketing Committee with Marketing, Leadership, and Sales to drive cohesive brand decisions.
Requirements
- 3–6 years in marketing, brand, content, or merchandising, ideally in food, foodservice, hospitality, specialty retail, or CPG.
- Strong design execution in Adobe Photoshop or comparable tools.
- Experience producing newsletters, social content, and sales/marketing collateral end-to-end.
- Comfort with CRM/marketing automation tools; HubSpot is a plus and trainable.
- Experience producing materials for events—trade shows, customer events, or hospitality activations.
- Background in Marketing, Communications, Business, or related field, or equivalent experience.
Technologies
- Canva
- Photoshop
- HubSpot
- Pepper
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Health savings account
- Mileage reimbursement
- Opportunities for advancement
- PTO
- Parental leave
- Retirement plan
- Vision insurance
Who You Are
- A hands-on doer with taste who can produce a newsletter, design a one-pager, and build out materials for a food show booth that all look polished.
- Merchandising-minded, understanding how product, price, and story drive sales across channels.
- Food-driven, with familiarity with specialty foods, seasonality, and the language of chefs, buyers, and operators.
- A builder who thrives on greenfield work and shaping processes that will become foundational.
- A responsive partner to sales, able to deliver high-quality materials for events and occasionally support on-site while maintaining production ownership.
Nice to Have
- Background in wholesale food distribution, foodservice, or specialty food.
- Photography, video, or social content creation skills.
- Exposure to e-commerce merchandising, site UX, or category management; experience with external agencies (web, brand, creative).
Compensation, Benefits & Growth Path
- Starting salary: $62,500 – $70,000, full-time.
- Performance reviews at 6 and 12 months with compensation adjustments tied to scope, ownership, and committee leadership.
- Hybrid role based in the Hudson Valley with occasional in-person presence at events, food shows, and team gatherings.
- Health, PTO, and benefits package details provided during interviews.
- Meaningful influence on how Harvest Prime shows up to its customers as the platform grows.
How to Apply
- Submit your resume along with 2–3 examples of work you’re proud of, such as newsletters, flyers, social campaigns, event recaps, or related pieces that demonstrate your thinking and execution.
- Email: [email protected]
Work Location
Hybrid remote in Athens, NY 12015