Social Media & Digital Marketing Associate

Planet Nugg is seeking a Social Media & Digital Marketing Associate to support a high-end cannabis dispensary with consistent, compliant content and an active community presence. This onsite role in Farmingdale, NY combines hands-on creation, community management, and campaign support, with opportunities to document events and product drops.

In this position, you will help bring the brand’s digital channels to life while partnering closely with the Brand/Marketing team and supporting in-store activation alongside expert Budtenders. You’ll also use performance data to support growth in local awareness and foot traffic.

What you’ll do

• Produce day-to-day digital content, including photo, short-form video, reels, and stories, while supporting community management, scheduling, and reporting.
• Assist with in-store activation support in collaboration with expert Budtenders to create product-led content.
• Work side-by-side with the Brand/Marketing team to develop compliant, eye-catching content.
• Help run paid social and email campaigns.
• Capture content for events and product drops.
• Use performance data to build local awareness and support foot traffic.

What you bring

• Must be at least 21 years old.
• 1+ year of hands-on social media experience (Instagram, TikTok, Facebook/X) or an equivalent portfolio showing content creation.
• Strong mobile photography and short-form video skills, including shooting, framing, and basic editing.
• Proficiency with tools such as Canva, CapCut, InShot, or Adobe Premiere Rush.
• Clear, friendly copywriting for captions, DMs, and community replies.
• Basic social analytics knowledge, including platform Insights and simple reporting.
• Ability to create and manage content calendars and scheduling (Later, Hootsuite, Buffer, or Creator Studio).
• Comfort working in a frontline retail environment and collaborating with Budtenders for product-led content.
• Reliable and punctual with the ability to work flexible hours, including some nights and weekends.
• Knowledge of NY cannabis advertising/marketing compliance and the ability to ensure all content follows regulations.
• Strong interpersonal skills with a customer-service mindset.

Tools and platforms

• Instagram, TikTok, Facebook/X
• Canva, CapCut, InShot, Adobe Premiere Rush
• Later, Hootsuite, Buffer, Creator Studio
• Platform Insights, Meta Ads Manager, TikTok Ads
• Klaviyo, Mailchimp
• Adobe Photoshop, Adobe Illustrator, After Effects
• Google Analytics

Compensation and benefits

• $20 - $25 per hour (USD)
• Health Insurance
• Dental & Vision
• Supplemental Insurance
• Vacation Time / PTO
• Product discounts