Senior Marketing Strategist

30 Lines is building a remote Client Success team where strategy is documented, coached, and tied directly to measurable occupancy and revenue outcomes. This role supports complex multifamily accounts as a senior individual contributor, with flexibility to structure your day while you lead portfolio planning, governance, and execution standards.

Compensation: $80,000 to $100,000 base salary per year, plus a bonus tied to net retention and expansion revenue. The bonus target is confirmed at offer.

What you’ll do

• Serve as the senior strategic contact for 30 Lines’ most complex accounts, trusted by executive and ownership-level stakeholders to drive occupancy and revenue outcomes.
• Lead quarterly and executive business reviews, anchored on one prepared, portfolio-level recommendation.
• Follow the meeting rule: no live meeting without one new strategic input.
• Tier your client book into Strategic, Growth, and Maintenance, using potential and seniority to tier honestly, including when a client does not need a quarterly review.
• Turn recurring initiatives into documented plays that include how to run them, expected impact, effort, and a client-ready pitch, then connect those plays to the signals that trigger them.
• Maintain a high quality bar for recommendations: specific, tied to a metric, with an expected outcome, effort estimate, and client-ready framing.
• Deliver a strategy brief on every account before execution starts.
• Connect the full funnel across website, paid search, SEO, lease nurturing, and email to improve leads, cost per lease, and overall occupancy.
• Anchor recommendations in operator-managed metrics, including marketing efficiency ratio, vacancy loss, and full-funnel performance.
• Mentor Account Managers on client strategy, communication, and judgment.
• Own monthly advertising budgets and verify that what is live matches what is contracted.
• Act as the approval gate for Fair Housing compliance in client-facing copy.
• Drive expansion within your book into new properties, services, and regions.
• Use an AI-assisted toolkit as part of your workflow and guide the team toward the same standard.

What you bring

• 6+ years in digital marketing, account management, or client success, with ownership of large or complex portfolios and experience presenting to executive and ownership-level stakeholders.
• Evidence you’ve produced strategy others can run, including playbooks, frameworks, templates, and recommendation systems.
• Demonstrated account growth, including closing expansion inside an existing book.
• Experience mentoring or developing colleagues, formally or informally.
• Expert fluency across digital marketing channels, explained without jargon.
• Strong analytical skills, including the ability to pull data and form recommendations.
• Hands-on experience with Google Ads and Google Analytics, including pulling reports and reconciling figures to their source.
• Working knowledge of Fair Housing requirements, including approval gate responsibility for Fair Housing and FTC pricing compliance in client-facing copy.
• Client-ready writing that is sharp and clear.
• Bias for action: comfortable making decisions with incomplete information and owning the outcome.

Tools you’ll work with

• Google Ads, Google Analytics, Google Search Console, Google Tag Manager
• Fair Housing, FTC pricing compliance
• Yardi, Entrata, RentCafe
• HubSpot, Asana
• AI tooling

Benefits

• Medical, dental, and vision coverage, including an HSA-eligible high-deductible option.
• Employer-paid life, AD&D, and short-term disability.
• No-cost telehealth and care advocacy for you and your family.
• Employee assistance program and mental health support.
• Wellness and cost-savings reward programs.
• 401(k) with company match.
• Paid time off, company holidays, and paid sick time.
• Parental, family, and bereavement leave.
• Fully remote, with flexibility in how you structure your day.

Nice to have

• Multifamily, property management, or real estate marketing experience, ideally at a digital marketing agency.
• Hands-on with Google Search Console and Google Tag Manager.
• Familiarity with Yardi, Entrata, and RentCafe.
• Experience with HubSpot and Asana.
• A point of view on answer engine optimization and its impact on local demand.
• Demonstrated use of AI tooling, not just occasional experimentation.
• Experience supporting a SOC 2, ISO 27001, or comparable compliance program.

Work authorization

• Must be authorized to work in the United States.
• 30 Lines does not sponsor employment visas.
• 30 Lines is an E-Verify employer.

Employment terms: Employment with 30 Lines is at will. Either you or 30 Lines may end the employment relationship at any time, for any reason, with or without notice. This document describes the general nature of the work and is not an exhaustive list of duties, responsibilities, or requirements. Employment with 30 Lines is not a contract of employment or a promise of continued employment.