Senior Marketing Manager

Benefits and culture

Maverick Dental Laboratories offers a platform to lead a modern, performance-driven marketing organization with a strong clinical reputation and a commitment to technology, analytics, and growth. This role provides the chance to shape strategy, drive measurable impact, and collaborate across a data-informed team that values accountability and continuous improvement.

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Position overview

The Senior Marketing Manager is a strategic, growth-oriented leader responsible for guiding the marketing team's vision, direction, and performance. The role focuses on clinician acquisition, increasing case volume, and boosting revenue through multi-channel demand generation, analytics, and brand positioning.

Responsibilities

• Develop and own the integrated marketing plan aligned with revenue and growth goals
• Plan initiatives across core service areas including crowns, bridges, implants, removable appliances, anterior aesthetics, and burs
• Identify market opportunities, competitive positioning, and expansion strategies
• Establish marketing objectives, KPIs, and performance benchmarks
• Lead production teams and manage agency relationships
• Drive multi-channel demand generation across digital channels, events, partnerships, and referrals
• Maintain consistent pipeline generation and clinician acquisition across key markets
• Steer account-based marketing programs targeting high-value practices, GPOs, and other opportunities
• Oversee campaign architecture and segmentation, delegating execution to the team and external partners
• Own end-to-end marketing performance measurement across all digital and offline channels
• Lead analysis of campaign performance, funnel conversion rates, and customer behavior
• Adjust campaigns, channel mix, targeting, and contact strategies based on data
• Manage dashboards and reporting cadences to inform executive decision-making
• Continuously optimize CAC, LTV, and ROI
• Position Maverick Lab as a clinician-focused, quality-driven laboratory partner and digital dentistry leader
• Maintain the Maverick Bur brand as a premium line of instruments
• Ensure consistency across messaging, content, and visual identity
• Guide content strategy focused on clinician education, outcomes, and differentiation
• Collaborate with sales leadership to align marketing strategy with revenue goals
• Manage lead performance, segmentation, and lifecycle marketing
• Oversee CRM and analytics ecosystems (Salesforce) to ensure accurate attribution and reporting
• Provide data-driven insights to support sales performance and market expansion
• Mentor, guide, and scale the marketing team
• Monitor agency and vendor performance to ensure alignment with strategic goals
• Ensure efficient deployment of internal and external resources
• Foster a culture of accountability, insight-driven decision-making, and continuous improvement
• Manage the marketing budget and allocate resources based on ROI and growth priorities
• Evaluate channel and campaign investments through a performance lens

Requirements

• 8–12+ years of marketing experience with at least 4 years in a management role
• Proven success delivering data-driven marketing strategies in B2B healthcare, dental, medical devices, or similar industries
• Strong expertise in digital channels, marketing analytics, attribution models, and performance optimization
• Experience managing CRM and marketing technology ecosystems, with Salesforce preferred
• Demonstrated ability to lead teams and drive results through others
• Strong strategic thinking, analytical capabilities, and decisive decision-making

Technologies

Salesforce

Work location

Hybrid remote in Monroeville, PA 15146