Marketing Jobs in Monroeville, PA

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3d ago

Senior Marketing Manager

Maverick Dental Laboratories, LLC Monroeville, PA

Monroeville, PA

3d ago

Full time Manager Marketing Senior

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Job Description

Benefits and culture

Maverick Dental Laboratories offers a platform to lead a modern, performance-driven marketing organization with a strong clinical reputation and a commitment to technology, analytics, and growth. This role provides the chance to shape strategy, drive measurable impact, and collaborate across a data-informed team that values accountability and continuous improvement.

401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance

Position overview

The Senior Marketing Manager is a strategic, growth-oriented leader responsible for guiding the marketing team's vision, direction, and performance. The role focuses on clinician acquisition, increasing case volume, and boosting revenue through multi-channel demand generation, analytics, and brand positioning.

Responsibilities

Develop and own the integrated marketing plan aligned with revenue and growth goals
Plan initiatives across core service areas including crowns, bridges, implants, removable appliances, anterior aesthetics, and burs
Identify market opportunities, competitive positioning, and expansion strategies
Establish marketing objectives, KPIs, and performance benchmarks
Lead production teams and manage agency relationships
Drive multi-channel demand generation across digital channels, events, partnerships, and referrals
Maintain consistent pipeline generation and clinician acquisition across key markets
Steer account-based marketing programs targeting high-value practices, GPOs, and other opportunities
Oversee campaign architecture and segmentation, delegating execution to the team and external partners
Own end-to-end marketing performance measurement across all digital and offline channels
Lead analysis of campaign performance, funnel conversion rates, and customer behavior
Adjust campaigns, channel mix, targeting, and contact strategies based on data
Manage dashboards and reporting cadences to inform executive decision-making
Continuously optimize CAC, LTV, and ROI
Position Maverick Lab as a clinician-focused, quality-driven laboratory partner and digital dentistry leader
Maintain the Maverick Bur brand as a premium line of instruments
Ensure consistency across messaging, content, and visual identity
Guide content strategy focused on clinician education, outcomes, and differentiation
Collaborate with sales leadership to align marketing strategy with revenue goals
Manage lead performance, segmentation, and lifecycle marketing
Oversee CRM and analytics ecosystems (Salesforce) to ensure accurate attribution and reporting
Provide data-driven insights to support sales performance and market expansion
Mentor, guide, and scale the marketing team
Monitor agency and vendor performance to ensure alignment with strategic goals
Ensure efficient deployment of internal and external resources
Foster a culture of accountability, insight-driven decision-making, and continuous improvement
Manage the marketing budget and allocate resources based on ROI and growth priorities
Evaluate channel and campaign investments through a performance lens

Requirements

8–12+ years of marketing experience with at least 4 years in a management role
Proven success delivering data-driven marketing strategies in B2B healthcare, dental, medical devices, or similar industries
Strong expertise in digital channels, marketing analytics, attribution models, and performance optimization
Experience managing CRM and marketing technology ecosystems, with Salesforce preferred
Demonstrated ability to lead teams and drive results through others
Strong strategic thinking, analytical capabilities, and decisive decision-making

Technologies

Salesforce

Work location

Hybrid remote in Monroeville, PA 15146

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