Senior Digital Marketing Strategist

The Senior Digital Marketing Strategist at SGS leads the development and execution of digital marketing programs to build brand presence, generate leads, engage customers, and drive revenue growth. This onsite role based in North Carolina collaborates with sales, technical subject matter experts, and business leaders to translate complex services into effective digital campaigns with measurable outcomes.

Responsibilities

• Develops and implements digital marketing strategies aligned with SGS EHS objectives and growth priorities.
• Creates customer-centric digital journeys that drive awareness, engagement, and conversion.
• Identifies emerging digital trends, technologies, and opportunities to improve marketing effectiveness.
• Collaborates with sales teams to improve lead quality and pipeline conversion.
• Leads the SEO program, including technical SEO, on page optimization, keyword research, content strategy, and performance tracking.
• Develops content plans that support customer acquisition and retention.
• Optimizes website content and landing pages to enhance organic search visibility and conversions.
• Leveraging marketing automation platforms and CRM systems to improve campaign performance and customer engagement.
• Plans and manages paid search, display, retargeting, and social media campaigns.
• Supports organic social media strategies that build brand awareness and engagement.
• Collects and analyzes defined metrics (traffic, engagement, lead generation, conversion rates, pipeline contribution) to evaluate deliverables and ROI, utilizing automation and AI tools to improve efficiency.
• Creates dashboards and reports to communicate campaign effectiveness to the business.
• Partners with technical experts to create educational and thought leadership content and supports webinars, trade shows, conferences, and digital events.

Qualifications

• Required: 5+ years of experience in digital marketing, B2B marketing, demand generation, or marketing strategy.
• Required: Experience marketing professional services, technical solutions, testing, inspection, certification, industrial, life sciences, or sustainability-related services is preferred.
• Required: Strong proficiency in digital advertising platforms, SEO tools (SEMrush, Ahrefs, Moz), and analytics tools (GA4, Data Studio).
• Required: Exceptional leadership, project management, and communication skills.
• Required: Advanced English language skills.
• Required: Reasoning, math, and budget planning skills.
• Required: Expert level computer skills with social media platforms (LinkedIn, Google AdWords, etc.).
• Required: Intermediate level with B2B Marketing Models.
• Required: Familiarity with marketing automation tools (e.g., HubSpot, Marketo).
• Required: Knowledge of regional customer behaviors and local market trends.
• Preferred: Bachelor's degree in Marketing or Business.
• Preferred: Proven success in managing both organic and paid digital marketing strategies at a regional or multi-market level with measurable business outcomes.
• Preferred: Experience working with remote and distributed teams.
• Preferred: Experience with HubSpot, Marketo, Pardot, or similar marketing automation platforms.

Technologies

• SEMrush
• Ahrefs
• Moz
• GA4
• Data Studio
• HubSpot
• Marketo
• Pardot
• LinkedIn
• Google AdWords

Compensation & Benefits

Salary Range: $90,000 - $105,000

Exemption status: This position is exempt (not overtime eligible).

• Eligibility for company benefit programs beginning the first of the month after hire
• Immediate 401(k) eligibility
• Paid vacation
• Four (4) floating holidays
• Seven (7) company-observed holidays
• Sick time accrual

Company Description

SGS is a global leader in Testing, Inspection and Certification. The company operates a network of more than 2,700 laboratories and facilities across 119 countries, supported by about 99,250 professionals. With over 145 years of service, SGS combines precision and reliability to help organizations meet the highest standards of quality, safety and compliance. The brand promise when you need to be sure underscores reliability, integrity, and trust, enabling businesses to thrive with confidence. SGS delivers its services under the SGS name and trusted brands including Brightsight, Bluesign, Maine Pointe and Nutrasource. SGS is publicly traded on the SIX Swiss Exchange under ticker SGSN (ISIN CH0002497458).

Job Description

The Senior Digital Marketing Strategist is responsible for developing and executing digital marketing programs that drive brand awareness, lead generation, customer engagement, and revenue growth. This role partners closely with sales, technical subject matter experts, and business leaders to translate complex services into compelling digital campaigns that generate measurable business results. The role oversees SEO, content marketing, marketing automation, and related activities.

Additional Information

SGS is an Equal Opportunity Employer, and as such recruits, hires, trains, and promotes individuals in all job classifications without regard to race, color, religion, sex, national origin, disability, age, marital status, sexual orientation, gender identity or expression, genetics, veteran status, or any other characteristics protected by law. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed are representative of the knowledge, skills, and abilities required. This job description is not exhaustive of duties and responsibilities and may be amended at any time. If you are applying for a position in the United States and have difficulty completing the online application due to a disability, please call 201-508-3149 for assistance and leave a message. You will receive a call back. This phone number is for accessibility assistance only.