On-the-Ground & Social Media Marketing Representative

Responsibilities

• Represent Pathways to Wellness at community events, health fairs, expos, and partner sites.
• Build and nurture relationships with referral sources such as primary care providers, hospitals, schools, community organizations, and behavioral health partners.
• Distribute marketing collateral and coordinate on-site promotional activities.
• Identify and pursue new grassroots outreach and partnership opportunities.
• Capture photos, video, and stories from events for use in social and marketing campaigns.
• Plan, create, schedule, and publish content across platforms including Instagram, Facebook, TikTok, LinkedIn, and more.
• Engage with the online community by promptly responding to comments, messages, and reviews in a consistent, on-brand manner.
• Monitor social media trends and adapt content to grow reach and engagement.
• Track and report on key performance metrics such as reach, engagement, follower growth, and leads.
• Support email campaigns, promotions, and other digital marketing initiatives as needed.
• Maintain brand consistency and messaging across all channels and in-person interactions.
• Ensure all marketing content is respectful, stigma-free, and compliant with HIPAA and applicable privacy regulations.
• Collaborate with practice principals on campaign planning and execution.
• Perform other marketing-related duties as assigned.

Requirements

• Bachelor's degree in Marketing (or related field) OR a minimum of 2 years of healthcare marketing experience.
• Strong verbal and written communication skills.
• Proficiency with major social media platforms and content creation tools.
• Comfortable working in the community and engaging with the public in person.
• Reliable transportation and a valid driver's license for travel to events and partner sites.
• Highly organized, self-motivated, and able to manage multiple priorities.

Technologies

• Instagram, Facebook, TikTok, LinkedIn, Canva, Adobe

Position Summary

We are seeking a full-time On-the-Ground & Social Media Marketing Representative to serve as the face and voice of Pathways to Wellness. This hybrid role blends hands-on community outreach with day-to-day social media management. You will build relationships in the community while creating and managing content that keeps our brand active and engaging across digital platforms. This role suits someone who thrives on face-to-face connection, can produce content on the fly, and is passionate about mental health, wellness, and community care.

Schedule & Work Environment

• Full-time, hourly position.
• Hybrid setup with a mix of in-office, remote, and field-based work.
• Some evenings and weekends may be required to support community events.

Compensation & Benefits

• Hourly pay averaging $25.00 per hour.
• Health insurance
• PTO
• Paid holidays
• Mileage reimbursement

To Apply

Upload your resume and cover letter.

Preferred

• Experience in behavioral health, mental health, healthcare, or a service-based industry.
• Understanding of HIPAA and marketing within a healthcare/behavioral health setting.
• Familiarity with social media analytics and scheduling tools.
• Basic photo/video editing and graphic design skills (e.g., Canva, Adobe).