Marketing Specialist, Social Enterprises

HOMEBOY INDUSTRIES is seeking a Social Enterprise Marketing Specialist to help grow a portfolio of community-driven businesses in Los Angeles. This on-site role plays a hands-on part in shaping integrated marketing strategies that strengthen brand awareness, deepen customer engagement, and support sales growth and expansion.

As a key creative and strategic member of the Social Enterprise team, you will develop campaigns across channels, manage customer-facing digital touchpoints, and translate Homeboy’s business storytelling into promotions that connect everyday moments with mission and impact.

What you’ll do

• Develop and execute integrated marketing campaigns for a Social Enterprise vertical and future related businesses.
• Lead initiatives to increase brand awareness, customer engagement, traffic, sales, and revenue.
• Manage and optimize Google Business, Yelp, websites, and third-party customer-facing platforms to improve discovery and performance.
• Create and run email, SMS/text marketing, digital, print, promotional, and seasonal campaigns.
• Build marketing calendars and oversee campaigns, product launches, promotions, events, and other key initiatives from concept through execution.
• Drive brand storytelling by developing compelling content that connects Homeboy food businesses with organizational mission and impact.
• Partner with internal teams and external vendors to produce advertising, photography, print collateral, signage, social content, and other marketing materials.
• Find and implement new marketing channels, partnerships, promotions, and customer acquisition opportunities.
• Track customer engagement, reviews, advertising performance, and sales data, then continuously optimize based on results.
• Deliver weekly marketing performance reports and KPIs to Social Enterprise leaders.

What you bring

• 4+ years of professional experience in digital storytelling, content creation, social media, creative production, marketing, journalism, media, film, or a related field.
• Proven ability to independently market businesses from concept through final execution.
• Excellent writing and communication skills.
• Demonstrated understanding of both digital and print marketing.
• Experience using analytics and performance insights to guide decisions.
• Strong project management and organizational skills, with the ability to manage multiple content streams and priorities in a fast-moving environment.
• A collaborative, relationship-driven working style and comfort partnering across roles, departments, and levels.
• Bachelor’s degree in Business, Economics, Communications, Marketing, Journalism, Media, Film, or a related field (or equivalent combination of education and professional experience).
• Ability to work on-site in Los Angeles, Monday through Friday, with flexibility to support occasional events or content needs outside regular hours and on weekends.

Tools you’ll use

• Google Business, Yelp, email, SMS/text marketing, websites, digital advertising

Compensation: $25 - $31 per hour.

The ideal candidate is excited about marketing and growing business, and can recognize the story in a person, product, business, or everyday moment, then translate it into campaigns that generate excitement and results.