Marketing Specialist, Industrial Business Unit

The Marketing Specialist for the Industrial Business Unit is responsible for driving measurable, year-over-year growth in sales-ready leads supporting Testo’s industrial emissions and thermal imaging products and solutions. This role designs, executes, and improves data-driven marketing programs, including content and multi-channel campaigns aligned to the industrial portfolio.

Key Responsibilities

• Develop and run social media strategies to increase lead generation from social channels and improve engagement rates.
• Partner with the sales team to create sales enablement tools and processes, supporting improved MQL-to-SQL conversion and a shorter average sales cycle for marketing-sourced leads.
• Measure and report Cost Per Lead (CPL) and Cost Per Acquisition (CPA) across all lead generation initiatives.
• Plan, launch, and manage multi-channel marketing campaigns including digital, email, content, trade shows, and events, with defined lead generation targets and a focus on achieving target Return on Marketing Investment (ROMI).
• Produce high-impact marketing materials such as brochures, case studies, white papers, and presentations, and evaluate performance through usage in the sales process and contribution to lead conversion rates (for example, conversion rate from content downloads).
• Implement and manage SEO to support and maintain top search engine rankings for targeted keywords, and run PPC campaigns to meet target Click-Through Rate (CTR) and conversion goals while optimizing for Return on Ad Spend (ROAS).
• Track and report website traffic, landing page conversion rates, and overall campaign engagement metrics.
• Analyze marketing performance data using CRM, Google Analytics, and marketing automation platforms to identify trends, optimization opportunities, and report key metrics including lead volume and conversion rates.
• Conduct A/B testing on digital assets such as emails, landing pages, and ads to improve key performance metrics.
• Stay current on industry trends, competitive activity, relevant technologies, and applicable legislation and regulations, and deliver quarterly insights to marketing and sales teams to inform strategy adjustments.
• Build relationships with industry influencers and key opinion leaders to pursue co-marketing opportunities or endorsements on a per-year basis.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 1 to 3 years of marketing experience with a demonstrated record of achieving and exceeding lead generation and revenue growth targets.
• Experience developing and executing data-driven marketing campaigns across multiple channels, including digital, email, social, and content.
• Strong analytical skills with experience using marketing analytics tools (including Google Analytics, CRM analytics, and marketing automation software) to interpret data and drive decisions.
• Proficiency in SEO and PPC principles, including campaign management.
• Excellent communication, negotiation, and interpersonal skills with the ability to present data and insights clearly.
• Ability to work independently and collaboratively in a results-oriented team environment with a strong focus on achieving measurable outcomes.
• Proactive, self-starter approach focused on measurable results.

Tools and Technologies

• Google Analytics
• CRM analytics
• Marketing automation software
• CRM
• Marketing automation platforms
• SEO
• PPC

Compensation and Work Details

• Location: Sparta, NJ (onsite)
• Experience level: 1+ years
• Base salary: USD 45,000 to 50,000 per year
• Additional compensation: Plus commission and yearly bonus
• Compensation statement: Base Salary 45,000.00 to 50,000.00 Plus Commission and Yearly Bonus
• Work style: In person

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Reporting Structure and Team

• Team: Industry/Emissions Business Unit
• Reports to: Industry Unit Manager