Entegee is hiring a Director of Marketing & Business Development to lead B2B growth efforts for industrial equipment in Anaconda, MT. This onsite role focuses on shaping marketing strategy and running integrated demand generation to support revenue growth, expand market share, and uncover new business opportunities.
You will partner closely with Sales, Product Management, Engineering, and Executive Leadership to align marketing plans with company objectives, while tracking performance through KPIs, analytics, and lead conversion metrics.
What you’ll do
- Develop and execute comprehensive marketing strategies to build brand awareness, generate qualified leads, and support revenue growth.
- Build marketing plans for existing products, new product launches, and market expansion initiatives.
- Conduct market research and competitive analysis to identify new markets, customer segments, and business development opportunities.
- Lead integrated marketing campaigns across digital marketing, SEO, SEM, PPC, email marketing, content marketing, social media, paid advertising, and website optimization.
- Drive lead generation programs that support the sales pipeline and business development priorities.
- Analyze customer trends, market conditions, and competitor activity to surface growth opportunities.
- Manage branding, messaging, product positioning, and marketing communications.
- Plan and coordinate participation in trade shows, industry conferences, customer events, and product demonstrations.
- Partner with cross-functional teams including Sales, Product Management, Engineering, and Executive Leadership to align marketing initiatives with business goals.
- Track and report marketing KPIs, campaign performance, ROI, website analytics, and lead conversion metrics.
What you bring
- Direct experience in B2B industrial equipment marketing.
- A Bachelor’s degree in Marketing, Business, Communications, or a related field (an MBA is preferred).
- 6+ years of progressive marketing leadership experience.
- Proven success developing and executing marketing strategies that drive measurable business growth.
- Experience marketing industrial equipment, industrial automation, manufacturing equipment, engineered products, process technology, capital equipment, industrial machinery, or other technical B2B products.
- Strong understanding of B2B marketing, demand generation, lead generation, digital marketing, branding, product marketing, and business development.
- Hands-on experience with SEO, SEM, PPC, Google Analytics, CRM platforms, marketing automation, content marketing, and social media marketing.
- Excellent leadership, communication, presentation, and strategic planning skills.
- Experience working closely with technical sales teams, engineers, and executive leadership.
Tools and technologies
- SEO, SEM, PPC
- Email marketing, content marketing, social media marketing, paid advertising
- Website optimization, Google Analytics
- CRM platforms, marketing automation
Compensation and benefits
Salary: USD 110,000 - 200,000 per year.
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Relocation assistance
- Vision insurance
Additional context
- Preferred experience: Manufacturing, industrial equipment, process technology, automation, industrial machinery, engineering products, OEM equipment, capital equipment, industrial systems, technical product marketing.
Entegee offers the opportunity to make a direct impact on the growth of an innovative industrial technology company. The role includes executive-level visibility, collaboration with engineering, sales, and operations teams, and a comprehensive benefits package featuring healthcare, retirement support, paid time off, and company holidays, along with long-term career growth in a leadership position.
