Marketing Specialist – ABA Therapy Services

The Marketing Specialist at Foundation ABA supports the growth of ABA therapy services through outreach, brand development, and referral-focused marketing. Based in Carpinteria, CA (onsite), this role is responsible for developing and managing marketing initiatives that increase awareness, strengthen relationships with community referral sources, and support census growth while remaining aligned with healthcare, ethical, and HIPAA requirements.

In this position, you will help ensure consistent messaging across marketing channels, analyze market and referral trends, and monitor campaign performance to improve lead generation and conversion. You will also represent the organization in person and virtually at events and meetings across the community.

Key responsibilities

• Develop and implement marketing strategies aligned with company growth goals and service areas
• Maintain consistent branding across marketing materials, platforms, and outreach efforts
• Assist with market research to identify service gaps, referral trends, and competitive positioning
• Track marketing performance metrics and prepare regular reports on lead generation and conversion
• Build and maintain relationships with referral sources, including pediatricians and medical offices, Regional Centers, school districts and special education teams, and social workers, case managers, and psychologists
• Coordinate in-person and virtual outreach activities such as presentations, community events, and open houses
• Represent the company professionally at conferences, resource fairs, and community meetings

Requirements

• A degree in Marketing, Communications, Business, Healthcare Administration, or a related field
• Experience in healthcare, behavioral health, or human services (preferred)
• Strong written and verbal communication skills
• Experience using digital marketing tools, CRM systems, and social media platforms
• Ability to manage multiple projects with minimal supervision
• Professional demeanor and strong interpersonal skills
• Experience marketing ABA therapy, behavioral health, or special needs services
• Knowledge of autism services, Regional Center systems, and insurance-based service models
• Experience with community outreach and referral development
• Familiarity with HIPAA and healthcare compliance standards
• Bilingual ability (preferred, not required)

Technology

• Digital marketing tools
• CRM systems
• Social media platforms

Key competencies

• Relationship-building and networking
• Strategic thinking and creativity
• Cultural sensitivity and empathy toward families
• Time management and organizational skills

Work location and physical requirements

• In-person role
• Ability to attend community events and travel as needed
• Prolonged periods of driving, computer use, and phone communication

Pay: $24.00 to $30.00 per hour.