Marketing Jobs in Carpinteria, CA

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Marketing Specialist – ABA Therapy Services

Foundation ABA Carpinteria, CA

Carpinteria, CA

Today

$24 - $30/hr Full time Marketing Brand Management Business Development

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Job Description

The Marketing Specialist at Foundation ABA supports the growth of ABA therapy services through outreach, brand development, and referral-focused marketing. Based in Carpinteria, CA (onsite), this role is responsible for developing and managing marketing initiatives that increase awareness, strengthen relationships with community referral sources, and support census growth while remaining aligned with healthcare, ethical, and HIPAA requirements.

In this position, you will help ensure consistent messaging across marketing channels, analyze market and referral trends, and monitor campaign performance to improve lead generation and conversion. You will also represent the organization in person and virtually at events and meetings across the community.

Key responsibilities

Develop and implement marketing strategies aligned with company growth goals and service areas
Maintain consistent branding across marketing materials, platforms, and outreach efforts
Assist with market research to identify service gaps, referral trends, and competitive positioning
Track marketing performance metrics and prepare regular reports on lead generation and conversion
Build and maintain relationships with referral sources, including pediatricians and medical offices, Regional Centers, school districts and special education teams, and social workers, case managers, and psychologists
Coordinate in-person and virtual outreach activities such as presentations, community events, and open houses
Represent the company professionally at conferences, resource fairs, and community meetings

Requirements

A degree in Marketing, Communications, Business, Healthcare Administration, or a related field
Experience in healthcare, behavioral health, or human services (preferred)
Strong written and verbal communication skills
Experience using digital marketing tools, CRM systems, and social media platforms
Ability to manage multiple projects with minimal supervision
Professional demeanor and strong interpersonal skills
Experience marketing ABA therapy, behavioral health, or special needs services
Knowledge of autism services, Regional Center systems, and insurance-based service models
Experience with community outreach and referral development
Familiarity with HIPAA and healthcare compliance standards
Bilingual ability (preferred, not required)

Technology

Digital marketing tools
CRM systems
Social media platforms

Key competencies

Relationship-building and networking
Strategic thinking and creativity
Cultural sensitivity and empathy toward families
Time management and organizational skills

Work location and physical requirements

In-person role
Ability to attend community events and travel as needed
Prolonged periods of driving, computer use, and phone communication

Pay: $24.00 to $30.00 per hour.

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