Marketing Lead - B2B Technology & Integration

Responsibilities

• Shape and implement IDS's marketing direction along a 12-month plan.
• Define and refine the brand positioning, messaging, and value proposition for IDS.
• Enhance how IDS communicates its services, target audiences, and differentiators.
• Produce and oversee marketing content such as website copy, case studies, LinkedIn updates, email campaigns, sales materials, and presentations.
• Support business development with improved materials, campaigns, and client-facing messaging.
• Identify target industries, audiences, and key decision-makers.
• Develop campaigns that raise awareness, drive engagement, generate leads, and support sales.
• Translate completed projects and internal expertise into marketable stories and proof points.
• Oversee external marketing resources as needed.
• Establish marketing metrics and report performance.

Requirements

• Minimum five years of marketing experience, ideally in B2B, technology, construction, energy, building systems, facilities, real estate, engineering, or professional services.
• Strong writing, messaging, and content development capabilities.
• Ability to interpret technical or complex services and translate into clear market-facing language.
• Experience planning and executing marketing campaigns.
• Experience enabling sales with collateral, presentations, campaigns, and lead generation.
• Familiarity with LinkedIn, email marketing, website content, SEO basics, and general digital marketing fundamentals.
• Ability to prioritize work independently.
• Experience collaborating with vendors, freelancers, agencies, or other creative resources.
• Comfort working directly with senior leadership.

Technologies

• LinkedIn

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid parental leave
• Vision insurance

Preferred Experience

• Building technology
• IoT or smart buildings
• Energy efficiency
• Lighting or lighting controls
• HVAC controls
• Low-voltage systems
• Commercial real estate
• Facilities management
• Construction or field services
• Enterprise B2B services
• Technology deployment

Application Requirement

In addition to a resume, applicants must submit a brief 12-month marketing plan for IDS. The plan should explain what IDS should focus on first from a marketing perspective, outline the first 30, 60, and 90 days, describe a 12-month marketing program, specify what should be done in-house versus outsourced, recommend channels and tactics, explain how they would support sales and business development, identify the results they would measure, and define what success should look like after one year. Email your resume and marketing plan to [email protected]