Marketing & Events Manager

As the Marketing & Events Manager for Pawsome Park and Lodge, you will lead day-to-day marketing and community growth for an indoor dog park and related services. The role is onsite in Everett, WA and combines social media, paid advertising, website updates, outreach campaigns, and frequent event hosting.

Responsibilities

• Own social media by planning, shooting, writing, posting, and engaging across Instagram, Facebook, TikTok, and Google Business Profile.
• Run paid ads by building, launching, and optimizing Meta and Google campaigns for daycare, boarding, memberships, and events. Track spend and report cost per lead and cost per new member.
• Maintain the website by updating pages, pricing, promos, and landing pages, improving accuracy and conversion, and managing basic SEO and local listings.
• Drive outreach campaigns through email and SMS campaigns to members and prospects, and manage local partnerships with vets, groomers, rescues, breweries, apartment communities, and neighboring businesses.
• Plan and host events at least 3 per week including yappy hours, puppy socials, breed meetups, adoption events, holiday parties, vendor pop-ups, and member appreciation nights. Own the concept, promotion, setup, day-of hosting, and follow-up.
• Report on results by monitoring what is working, what is not, and where the next marketing dollars should go.

Requirements

• 3+ years of hands-on marketing experience with a strong, demonstrable track record (portfolio, metrics, or case studies expected).
• Proven experience running paid social and search campaigns and managing a budget.
• Strong social content skills including the ability to shoot and edit photo and video on a phone and write copy that sounds human.
• Comfort with website CMS edits, email marketing platforms, and basic analytics.
• Event planning and hosting experience, along with genuine enjoyment of welcoming people.
• Excellent written and verbal communication, with strong organization, self-direction, and deadline focus.
• Availability for some evenings and weekends to support events.
• Comfort around dogs of all sizes and energy levels.

Tools & Technologies

• Instagram, Facebook, TikTok, Google Business Profile
• Meta, Google
• Email, SMS
• Canva, Adobe

Benefits

• Employee discount

Nice to Have

• Experience in pet care, hospitality, fitness, retail, or another membership or local-service business.
• Graphic design skills using Canva and Adobe for signage, flyers, and promo materials.
• Local knowledge of Everett and Snohomish County media, groups, and partners.

Compensation & Schedule

• Pay: From $17.13 per hour (USD 17 per hourly)
• Expected hours: 20.0 – 40.0 per week

Work Location

In person at Everett, WA.