Marketing Coordinator for a Medical Practice

Responsibilities

• Create and oversee integrated marketing plans and annual budgets.
• Coordinate digital channels including website optimization, SEO, PPC, email campaigns, and social media.
• Monitor online reputation and manage patient feedback platforms.
• Establish and nurture referral networks with physicians, clinics, and community partners.
• Plan and execute events, outreach programs, and community engagement initiatives.
• Track key performance indicators and deliver reports with data-driven recommendations.
• Collaborate with leadership to align marketing activities with practice growth goals.

Requirements

• Minimum 3 years of marketing experience in healthcare or a medical practice; direct medical field experience is required.
• Solid understanding of digital marketing strategies and analytics.
• Experience with CRM platforms and marketing automation tools.
• Excellent communication and project management skills.
• Strong research capability coupled with copywriting to craft messages tailored to target audiences.
• Knowledge of performance marketing techniques and using analytics to optimize campaigns.
• Experience supporting product management activities, including planning campaigns for product launches.
• Proven budgeting skills for planning and executing campaigns within allocated resources, with tracking of effectiveness.

Technologies

• CRM systems
• Marketing automation tools

Benefits

• 401(k)
• Health insurance
• Paid time off

Job Type

• Full-time

Pay

• $48,000 - $50,000 per year

Language

• Spanish (Preferred)

Work Location

• On site in Orlando, FL