Marketing Coordinator
Job Description
Hybrid opportunity in Saint Petersburg, FL with relocation assistance. Soulgani is hiring a Marketing Coordinator to help execute digital marketing strategies end to end, from campaigns and content to performance reporting and optimization across multiple platforms.
This role supports growth by coordinating digital campaign execution, managing website and social presence, and using analytics to improve results. You will create and maintain marketing assets, assist with email and automation workflows, and help support website enhancements that improve user experience and conversion performance.
Responsibilities
- Develop and implement digital marketing campaigns using tools such as Google Ads, Facebook Advertising, and SEM strategies to maximize reach and engagement.
- Manage website content in a CMS like WordPress, including timely updates and SEO optimization using SEO tools and keyword research.
- Create visual assets for campaigns and social media using Adobe Creative Suite, including Adobe Photoshop, and graphic design techniques.
- Monitor and analyze campaign performance using web analytics reporting tools such as Google Analytics and Google Tag Manager, then adjust strategies based on results.
- Coordinate social media management across platforms, including planning, scheduling, and executing social media advertising campaigns to support brand awareness.
- Assist with email marketing initiatives by designing engaging email content and automating workflows using marketing automation tools.
- Support website management tasks, including HTML/CSS adjustments, performance marketing efforts, and e-commerce platform optimization to improve user experience and conversion rates.
Requirements
- Proven experience with digital marketing tools including Google Ads, Google Analytics, SEM, Google AdWords, Facebook Advertising, and marketing automation platforms.
- Strong technical proficiency with website management systems such as WordPress, plus HTML/CSS skills and familiarity with web analytics reporting.
- Proficiency in Adobe Creative Suite for graphic design and content creation, including Adobe Photoshop and Adobe Illustrator.
- Knowledge of SEO best practices, keyword research, and conversion optimization strategies.
- Experience managing paid advertising campaigns across social media channels, with a focus on social media advertising campaigns.
- Ability to analyze performance data using web analytics tools to inform campaign improvements and measure ROI.
- Excellent communication skills and the ability to collaborate across teams on digital campaign setup and performance marketing initiatives.
Compensation
USD 51,600 - 62,300 per year.
Work Location
Hybrid remote in Saint Petersburg, FL 33704.
Benefits
- Relocation assistance